If there is one thing W+K can do it’s TV. The work they do for Nike is amazing. It actually blows me away that Nike thought they needed Crispin on board for Nike Running. But, hey I’m sure someone smarter than me is making those decisions. This is their latest work and it’s amazing.
The copywriting make this spot. You can apply the same point being made about basketball to the work we do on a daily basis. While some may make the work look easy, the reality is we great work comes through effort.
Whenever I speak to college students about getting into advertising and understanding the business I point them in the direction of Randall Rothenberg’s, Where the Suckers Moon. The book is a fantastic account of the insanity that is the client agency relationship. Randall chronicle’s Wieden + Kennedy’s win and subsequent loss of the Subaru car account.
Every once in a while I pull this book off the shelf to remind me that there are real reasons for some of the seemingly illogical decisions that are made by clients and agencies.
If you haven’t given it a read, you really should.
Head of Social Media at Walgreens. Interactive marketer, innovator, boat rocker, continuous learner, movie lover, risk taker, dad and all around good guy. I'm always up for a spirited conversation. These are my thoughts and ramblings, not those of my employer.
