I love when people say, “hey can we make this go viral?” Or, of course, “how do we make this go viral?” Here’s the simple answer…if you want something to go viral you better make sure the content is outstanding. Funny Or Die genuinely understands this concept. Their latest homerun is a parody of Ralph Macchio. You’ll have to watch it to understand the brilliance.
Opinions And Ramblings By Adam Kmiec On All Things Media
Tag Archive: Viral
The Secret Of Viral Video Success
Content + Distribution.
You need great content and a great distribution plan. Too often companies have only one of the two. If you have a great video, but are only putting it up on YouTube, you’re missing out. Sure YouTube is the 10,000 pound Gorilla, but there are a variety of other amazing video sites. For example Vimeo, Daily Motion, and MetaCafe.
But, it goes beyond just uploading a video. You can’t simply upload and pray for it to catch on. You need to have a distribution strategy. Part of the distribution strategy is where you upload the video. The other part is how you make people aware of it’s existence. This includes blogger relations, traditional media outlets, social platforms, and even paid media.
The flip side of this are the situations where companies have a brilliant distribution strategy, but horrible content. That my friends is the quickest way to being ridiculed and not finding success.
Long story short, viral success doesn’t have to be a guessing game. It can be formulaic and predictable. All you need is a great content and a great distribution strategy.
Alanis Morissette Channeled For Hub Spot Video
On of my favorite resources on the web, Hub Spot, launched a a crazy video early this morning that channels Alanis Morissette’s “You Oughta Know.” I first learned about the vide from Mike Volpe, The VP Inbound Marketing at Hub Spot, on twitter. The team at Hub Spot does an amazing parody of the song. Parody, might be a loose term. This is on a Wierd Al level. The focus of the video is Inbound Marketing. Yes you can make the concept of Inbound Marketing into a video parody.
You know what? Enough with my typing. Just watch the video and make sure your speakers are on and the volume turned up.
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Global Head of Digital Marketing & Social Media at Campbell Soup Co. Running a marathon at a sprinter's pace. Love ironing and mykids, but not necessarily in that order. I'm always up for a spirited conversation. These are my thoughts and ramblings, not those of my employer.
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