Marketers, Brand Managers, Clients, Art Directors, etc. if there is one thing we all know, making the freaking logo bigger does not equal better or more branding. If you think it does, you are out of your mind. Branding is not your logo and making the logo bigger doesn’t make your brand bigger. Branding is simply put, your BRAND.
Next time you’re thinking about how to increase the branding, take a step back and consider if the visuals and/or type actually align with what your brand actually stands for.
Head of Social Media at Walgreens. Interactive marketer, innovator, boat rocker, continuous learner, movie lover, risk taker, dad and all around good guy. I'm always up for a spirited conversation. These are my thoughts and ramblings, not those of my employer.
