I love it when a company really gets “it.” I’ve continued to talk about the value of micro Interactions for a while now. Really, it’s all about making the little things matter. Check out this video from EA in response to a Tiger Woods 2008 game owner’s youTube video. The game owner believed there was a glitch in the game…EA is proving him wrong.
This works for so many reasons. First, it shows how engrained in consumer culture EA is. They really are listening and paying attention. Second, the response offers a tongue in cheek approach to acknowledging the “bug.” Let’s face it, there is a bug. Third, this does great things for the Tiger Woods brand. After all, only Tiger could walk on water 
Head of Social Media at Walgreens. Interactive marketer, innovator, boat rocker, continuous learner, movie lover, risk taker, dad and all around good guy. I'm always up for a spirited conversation. These are my thoughts and ramblings, not those of my employer.
