Tag Archive: Technology

The Real iPad Review

I bought my nearly 3 year old daughter an iPad this morning.  Yeap, I walked right up to the Apple Store at the Mall of America and waited behind 6 other people to purchase the iPad.  She loves it.  She absolutely loves the iPad.  Since the moment I placed it in her hands she hasn’t put it down.

Is the iPad a killer device?  Is it a game changing device?  Will you love it?  The simple answer is YES…so long as you have the mindset of a 3 year old.  Harsh?  Yes.  But, it’s the truth.  Let me break it down.

The iPad is literally a larger version of the iPhone.  When I say literally, I literally mean literally.  Everything the iPhone can do, the iPad can do.  Or rather everything the iPhone can’t do, the iPad can’t do…and it can do even less than the iPhone 3Gs.

Do you like a linear approach for doing things?  If so, the iPad is perfect for you.  Everything about the iPad interface is linear.  Every desired final action is accomplished through a series of taps.  Want to read a book?  Cool.  Tap the home button.  Tap the iBook app.  Tap the library view.  Tap the book you want to read.  Hopefully, you’re getting the point.  Some will call this brilliant.  I call it rudimentary and lacking, especially when you consider that you’ll be doing a lot of tapping since there is STILL no multi-tasking functionality.  Yes, just like the iPhone, you can’t switch between apps.  If you’re watching a movie and want to tweet a comment about it, you’ll need to exit the movie app, switch to the twitter app, tweet away, close the twitter app, re-launch the movie app, tap to resume the movie…etc.  We’re on the 3rd evolution of the iPhone and the 1st evolution of the iPad…and we still have NO multi-tasking capabilities.

The iPad, by design (weight, size, etc.) competes directly against netbooks.  You’ll find that that iPad costs significantly more than most netbooks, but lacks basic computing features that have been around for more than 20 years.  For example, you will not be able to create folders, move files between folders, rename files, edit files, upload a file, download a file, etc.  Sad.  Remember when I said it lacks features that even the iPhone 3Gs has?  Well, the big one is and integrated camera.  The iPad was tailor made for video conferencing, video streaming, video chatting, etc.  But, Apple opted to eliminate this feature.  Ugh.

The screen is beautiful, bright, vibrant, full of rich colors and a joy to look at it.  Unless of course you’ve used it for more than a minute.  Just like an iPhone you’ll find yourself wanting/needing to clean the screen every 10 minutes.  Except, unlike the iPhone, you won’t be using your shirt or pants to do so :)  Oh, and unlike the iPhone, Apple opted NOT to include a screen cleaner.  Just lame.

Sounds coming from the built-in speakers are acceptable.  They’re no substitute for your computer speakers, headphones, or home theater.  But, they do the job when it’s quiet.  However, when my nearly one year old was in the room creating more ambient noise, it was difficult to clearly hear the dialog in the movie Coraline.  Keep in mind, this was when the speakers were turned all the way up.

Apple talks about the size of the iPad as a positive feature.  I agree and disagree.  Is the the iPad sleek?  Yes!  Is it thin?  You bet!  Is it contoured nicely?  Yeaper!  But, it’s still large and not portable by any stretch of the imagination.  You won’t be grabbing for your iPad every time you’re headed out.  That’s an unrealistic expectation anyway.  But, even if you’re a traveler, like me, you’ll think twice.  Why?  Because you’re already traveling with your iPhone (or in my case a Nexus One) and your laptop.  Do you really need both of those and a iPad on the plane?  Can you imagine having yet another item to get through the airport security line?  Oyve!

As a substitute for a book, I find it lacking.  Here’s why. One, you’d never read with it by the pool because the outside light is too blinding and you can’t get the iPad wet.  Two, you’d never read with it in the tub because just as with a pool, you don’t want to get it wet.  Three, would you really take it into the bathroom to read like the 71% of people who indicated they read in the bathroom?  I didn’t think so.  All that aside, the most maddening thing is their are simply way too many options for books on the iPad.  This is a true example of the Paradox of Choice.  Seriously.  You have your Kindle books.  You have your iBooks.  You have 3rd party books like the Cat in The Hat that sit on the screen like apps.  You also have content category aggregator apps like the Marvel Comic Book app.  Each of these apps requires you to have a unique login and each manages the content purchased in that app separately from the rest of the apps.  What does that mean?  That means there is no ONE app to see ALL your books.  You need to manage book libraries across multiple apps.  Add in magazine and newspaper apps and you have chaos.

One of the coolest features of the iPad unfortunately requires a $29.99 adaptor.  You can setup the iPad to be a digital picture frame.  I love this idea especially when you consider the cost of many high quality digital picture frames.  But, requiring an incremental $29.99 investment is just adding insult to injury.

No USB, no camera, no replaceable battery, no ability to create content and heck no cleaning cloth.  I could deal with all of these shortcomings and flaws if the price was something like $349.99 (in line with iPod Touch), but not at $499.99 (minimum).  At $349.99 it would be a nice affordable stretch and step up from an iPod and complimentary to a laptop.  But, at $499.99 I just don’t see how a current iPhone or MabBook user will find value in a device that does less than both of those devices.

This of course begs the question, why did I buy one?  Two reasons.  One, my job and why I’m good at it, is to be on and ahead of trend.  I need to understand what technology can do, can’t do, will do and might do for our clients.  Having an iPad in the house will help me do that.  Two, I genuinely believe as FastCompany does, that kids today will benefit from tools like the iPad.

Let’s just be honest for a second.  What need does the iPad deliver on?  What consumer problem does it solve?  The answer to both is nothing.  It’s essentially a bright shiny Apple object and that’s exactly why you’ll buy it.  However, what I think you’ll find is that just like so many other bright shiny objects, you’ll be bored with it fairly quickly.  Unless of course you’re a 3 year old; then you’ll love it and never want to put it down.

UPDATED: April 5, 2010
Is my review harsh? Possibly. Is it fair? Absolutely. I thought you might want to check out what some other industry leaders, who aren’t blinded by the bright shiny Apply object syndrome, had to say about the iPad.

Dave Winer
“Today it’s something to play with, not something to use. That’s the kind way to say it. The direct way: It’s a toy.”

Jeff Jarvis
“I tweeted earlier that after having slept with her (Ms. iPad), I woke up with morning-after regrets. She’s sweet and pretty but shallow and vapid.” and “The iPad is retrograde. It tries to turn us back into an audience again. That is why media companies and advertisers are embracing it so fervently, because they think it returns us all to their good old days when we just consumed, we didn’t create, when they controlled our media experience and business models and we came to them.”

BusinessWeek
“People who predicted that the iPad would kill the market for dedicated E-Ink readers are dead wrong. If anything, the iPad is the amazing, magical device that proves the value of E-Ink.

Don’t believe me? Take an iPad to the beach someday and try to spend the afternoon reading. You’ll be lucky if you can see around your own reflection long enough to finish a paragraph of text.”

David Pogue
“There’s no multitasking, either. It’s one app at a time, just like on the iPhone. Plus no U.S.B. jacks and no camera. Bye-bye, Skype video chats. You know Apple is just leaving stuff out for next year’s model.

The bottom line is that you can get a laptop for much less money — with a full keyboard, DVD drive, U.S.B. jacks, camera-card slot, camera, the works. Besides: If you’ve already got a laptop and a smartphone, who’s going to carry around a third machine?”

Reducing The Cost Of Infrastructure

I was at a prospective client’s office a few weeks ago.  This client is a very large (20,000+ employees), global and conservative company.  They’ve been around for a long time (roughly 100 years).  When we walked through the doors, it was exactly what you expected:

  • Security desk
  • Old school lighting
  • Uniformed carpeting throughout
  • Drab safe neutral tones on the walls
  • Ridiculously large historical prints ads and paintings
  • Meeting rooms that looked like classrooms
  • Everything was made of dark marbled wood
  • Business casual to business formal was the dress code

You’re getting the picture; traditional, stodgy, predictable and not a whisper of innovation.  It brought back memories of my roughly 3 years at ConAgra Foods.  While I enjoyed working at ConAgra Foods, the “office space” wasn’t what you’d call inspiring.  It was cube farm after cube farm with bad lighting, IBM laptops (ironically though no wireless access) and a decided look backward instead of forward.

With that kind of a setup, you can understand why I was completely floored to hear from their Director Of Communications explain that they’ve completely moved away from Microsoft Office and Lotus Notes.  Huh?  A 100 year old company with an office design that would bring an agency creative director to tears has dropped traditional tools like Office and Lotus Notes in favor of a 100% cloud driven infrastructure that leverages Google Apps?  Huh, I say again.

I was intrigued to say the least.  I probed a bit deeper and the Director Of Communications shared with me why they made the switch.  It really boiled down to 3 simple things:

  1. They’re a global company with offices in North America, South America, Europe, and Asia.  Trying to standardize software versions  across those continents was a nightmare.
  2. More importantly it was far too costly to outfit their 20,000+ employees with that software.  They’re in the business of selling “X” not in the business of software.  They wanted to free up capitol from infrastructure (I can’t share the dollar amount, but it’s very expensive) and redirect it to product innovation, marketing and new market penetration.
  3. By operating in the cloud their employees could access what they needed, when they needed it, from wherever they were located.  In full disclosure, I still think the cloud is often limiting, and while I was there they client was experiencing an entire Gmail outage that basically negated the ability for 20,000+ employees to use email.  Conceptually though, it was explained to me, that operating in the cloud was a path to eventually having an office-less working environment.  The value of an office-less working environment is tremendous.  You cut down on real-esate and insurance costs, which again free up dollars to put against marketing and innovation.

OK, so where the hell am I going with this post?  At the end of the day, you/your company is in the business of selling something.  You’re not in the business of software or infrastructure.  Hell even if you’re company sells software, you’re not in the business of software.  You’re in the business of selling the software :)

One of the key plot points I often share with my clients is the need to shift their interactive spending away from maintenance and infrastructure and put their money against content.  We’ll execute a budget analysis that looks at how much they’re currently spending against:

  • Infrastructure
  • Maintenance
  • Creative
  • Development
  • Content
  • Innovation

I can tell you, that the overwhelming majority of clients are spending 40% of their budgets against infrastructure and maintenance.  Ouch.  Think about that.  Even if it’s 25%, that’s a lot of money being put against things that are not in your sweet spot.

You have goals.  You have objectives.  Rarely does the budget increase.  That means we need to be more prudent with the dollars we do have to spend.  Give some thought about what you’re spending in infrastructure.  I think you’ll be surprised by how much of your budget is being eaten up by infrastructure and maintenance.  With the vast number of options available to us for hosting, content management systems, etc. why are you/we spending so much money against the things that aren’t your/our sweet spot?  Doesn’t make sense does it?

A Wordle Of TheKmiecs.com

I’ve been playing with tag cloud generators for a while. One of my all time favorite services is Tag Crowd. A few months ago I stumbled onto Wordle.  With the new site template live I thought I’d run my RSS feed through Wordle to see what it generated.  I was pretty surprised at the results.

I never would have expected “Change” the be one of the most dominant words.  Give Wordle a try, maybe you’ll be surprised too.

One featured I really wish Wordle had was the ability to embed your creation.  Tag Crowd offers this and it’s a fantastic was to quickly share your tag clowds.

A Message That Can’t Be Delivered Can’t Be Heard

There’s been a significant amount of dialogue lately about cloud computing and netbooks.  For those of you not in the loop, here’s a quick synopsis of the concept.  Right now all of your files and information live on your computer.  OK, so maybe not everything, but the overwhelming majority of things are on your computer.  This includes email, Word documents, Photoshop files, Excel files, photos, and so much more.  If you will, your computer (laptop or desktop) is the mother ship and all of your files live on the mother ship.

Netbooks are smaller scaled down versions of your computer (think smaller screens, lighter weight, tinier hard drives, etc.).  The cloud seeks to have all of your information live somewhere else beyond your computer.  If you use Hotmail or Gmail you can those are great examples of how email can live in the cloud.  The netbooks can be smaller, lighter, and have a smaller hard drive, because they are designed to plug in to the internet and connect with the cloud.

In theory this seems like a cool idea…a great idea even.  I mean the Googles of the world (where your email lives) have back up servers and can protect your data.  With information living in the cloud, you can access it from anywhere.  This is a great concept.  However, there’s two major flaws.

  1. Infrastructure: We have a horrible infrastructure.  Do you find your internet access at home, work, and in between to be reliable?  Of course not. The wifi coverage is poor, expensive, and at best semi-reliable.  If your access to the cloud is interrupted you can’t get your precious pieces of information.
  2. Control: When your information lives in the cloud you are beholden the cloud providers.  Think of each cloud provider as a mother ship.  Gmail holds your mail.  Meebo lets you connect via instant messenger.  Google Docs takes care of spreadsheets and other Microsoft Office like files.  Mobile Me will let you store your contacts and bookmarks.  I think you get what I’m saying.  But, what happens when Google cancels a product like Google Notebook?  Well, you’re kinda screwed.

The control problem exists everywhere.  Microsoft could in theory cancel Office.  It’s doubtful, but it could happen.  Infrastructure is the real problem.  We’re all familiar with the story of Paul Revere. Paul had quite a powerful message to deliver.  What would have happened if Paul didn’t have a horse, or better yet, what if there were no roads (as crude as they were back then)?  The message would not have been delivered.

To paint a slightly different picture, what if the message Paul was carrying lived in the cloud. However, when the time came to share the message, he experienced a service interruption and couldn’t access the message for 24 hours.  If that had happened, we might still be under British rule :)

A message, your message can be well written, poignant, and convincing, but if you don’t have the means for delivery no one will ever hear it.  It’s this fact that doesn’t have me bought in to cloud computing and netbooks.

Best Buy’s Social Technology Strategy

I came across this video via Twitter.

The video highlights Best Buy’s Technology Social Strategy. I really like the fact they opened the video up to the public. As someone who’s created far too many of these corporate videos I can tell you they are rarely shared beyond the walls of the organization. Sharing their point of view on technology with the world via YouTube was a great way to cement and validate their commitment to this strategy. If everyone sees the video, including the public, you have no choice but to stand behind the information presented.

I loved what the people in the video had to say.  Albeit, it did sound very similar to project Rewire at ConAgra Foods.  But, that is another story for another day.  Some of the key takeaways for me were:

  1. Try a lot more small ideas; often you can do this inexpensively
  2. Let everyone in to solve problems; this includes consumers
  3. Extend the brand beyond 1 big web site (www.betbuy.com); leverage widgets, twitter, and even other people’s web sites
  4. Take down the walls around the data and open it up to drive participation
  5. Test as many assumptions as possible
  6. They created a mobile version of Bestbuy.com in 7 days; SPEED is critical
  7. Trust and empower employees
Really good advice from some really smart people.

Want to Know Where Your Car Is

Yeah, me too. This is a great example of technology making lives easier. If I had one it would tell me that my car is in my garage.

About
Head of Social Media at Walgreens. Interactive marketer, innovator, boat rocker, continuous learner, movie lover, risk taker, dad and all around good guy. I'm always up for a spirited conversation. These are my thoughts and ramblings, not those of my employer.
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