So I don’t normally ready USA Today, but when our client and our site is featured I feel obligated 
I think their write up is spot on. However, I do have a tiny bone to pick about their criticism. Based on the persona research we did, the need/want to search across states wasn’t a requirement. In fact, no one brought it up. Most people indicated they are going to a very specific destination and simply want more info about the location and what’s around the area. That said, we’re going to re-examine the use cases, personas, and needs/wants to make sure we didn’t miss anything.
Opinions And Ramblings By Adam Kmiec On All Things Media
Tag Archive: Take Me Fishing
Take Me Fishing In USA Today
Master Casters on the CBS Early Show
Nuff said; that’s pretty damn cool.
More Master Casters
Seriously; this is just insane…I’d like to see a face-off between these guys and military sharp shooters.
The Master Casters Are Amazing
The team at Colle+McVoy along with the support of our client RBFF found some of the world’s best casters and pushed them to the limits. The tricks and techniques are literally straight out of someone’s crazy fishing dream. Check out this one where Gary Hain shows some Penn and Teller like accuracy.
You have to admit, that after seeing this video you totally want to learn how to do it. I swear, I never knew the “casting” done by anglers could be do freaking cool. Serious kudos to the team for coming up with the great idea and obviously thanks to our client for supporting a very non-traditional idea.
There’s a whole pipeline of great videos like this that we’ll be sharing very soon.
Fishopedia Rocks
I’m really proud of the work we did for the Take Me Fishing campaign. All of the work, across all of the marketing channels is very good. The print looks great. Ditto on the direct. The spots we shot are fantastic and web site is amazing.
We just came out of usability testing and the site passed with flying colors. One of the things everybody seemed to really like was the Fishopedia. The Fishopedia was a brand new section of the site we concepted, created, and developed to be the A to Z compendium for fishing. It covers How to Fish, educates you on types of fish, helps you understand which equipment to choose, and offer much more. From step by step animations to detailed facts this is the place to go to for information on fishing.
So whether you are an avid or first time angler check out the Fishopedia.
About
Head of Social Media at Walgreens. Interactive marketer, innovator, boat rocker, continuous learner, movie lover, risk taker, dad and all around good guy. I'm always up for a spirited conversation. These are my thoughts and ramblings, not those of my employer.Learn More »
