The Project 100 is a great project. I’ve been a big supporter of the initiative and I’ve blogged about it several times in the past.  In short Jeff Caswell had this fantastic idea to gather 100 brilliant minds to author a book together.  Each contributor was asked to write a chapter (visuals were optional) about social media.  Jeff, bless that man’s heart, then assembled all of the contributions into an actual book.  The kicker is, ALL of the profits go right to the Susan G. Komen foundation.  So, by purchasing the book you’re not only getting smarter, but you’re also contributing to a great cause.

If you’re looking to get smarter in the social media space, this is a great start.  The book retails for $19.95 and with shipping ends up being around $25.00.  Hmmm 100 thought leaders for only $25.00; that’s a damn good ROI.  I ordered two copies this morning and I’d encourage you to do the same.