Part I can be found here.
The format at this summit was a little different. Day 1 had a neat wrinkle. The summit attendees got to hear from and comments on 5 startup companies focused on real time information and data. It was kinda like a mini TechCrunch50. This was definitely a cool experience and something I hope they keep in the summit format. We heard from:
Bazaar Labs: They currently offer a product called flixup that’s basically twitter + Rotten Tomatoes. In near real time you can get the pulse of your friends/connections and the community at large regarding movies. It’s an interesting idea that’s ripe for contextual ads. They also offer a feature where you can predict the success of future movies based on the performance of previous movies. I have to imagine studios have something similar that goes like this: Michael Bay + Explosions + Save The World = X Million As cool as the product is, I think they’re missing the middle part of the business model. Predicting the future is neat, but how about being able to see other movies in theater and available for purchase (e.g. DVD)…then within the app being able to buy them. I’ll be watching this app and company closely.
Networked Insights: They offer a product called SocialSense that’s focused on making sense of all the crazy social media chatter that’s out there. They believe that social channels provide the best and largest real time group for research. In today’s business environment speed wins and frankly the old ways of doing research are very slow. He gave an example of two recent redesigns for recipe sites that were done by General Mills and Kraft. One of the sites (he wouldn’t say which) launched first and while not as pretty of well designed offered amazing utility. The other site was a high usability testing scorer. But, they were late to market because they focused on flawless and perfect execution. Guess what? Speed win. Site 1 has over a million users. Site two has less than 50,000. Ouch. Follow and connect with @dneely40 for more information about their company.
AdHatchery: AdHatchery.com hasn’t launched yet, but will be soon. The presenter was great and really highlighted the problems we have in the industry between publishers (sellers) and agencies (buyers). The sales process sucks. It’s riddled with phone calls, emails, and follow ups. It’s a waste of time frankly. AdHatchery is trying to make the process between buyers and sellers simpler, easier, faster, and more transparent. So imagine a concept like LinkedIn where you can post your client’s needs. Then publishers, any publishers, can bid and offer proposals specific to that RFP or business problem. The advertiser can easily evaluate the options, provide feedback, and then close a deal quickly. More importantly, there’s a community based feedback feature where you can rate/review the sales contact who provided the RFP. This is very cool. If implemented well, this could be the type of tool that can shine a light on crappy sales contacts and hopefully shun them into being better. We can only hope…
HitPost: They believe everyone is either an armchair spots announcer/pundit or can be one. Their platform (which works across all mediums and devices) Hitpost.com enables this to happen. The tool works similar to flixup, but it’s clearly designed around sports fans. People are already doing this. If you watch a live twitter feed of a sports game you’ll see exactly what I mean. HitPost ties it all together across all networks. I see a lot of promise in this one.
Track Simple: I honestly have no idea what these guys do, but I want to buy it. The presentation given was simply one of the best presentations I’ve ever seen. It was classic Obama. The presenter spoke so well you had no choice, but to say, “ummmm yeah I’ll take one.” I’m actually hoping to follow up with these guys tonight. If I learn more I’ll update this post.
In short, there’s no shortage of ideas and everyone is focusing on the real time web.