I’m not an Obama fan. That much I’ve made clear on this blog here, here, and here. But, I’m also able to put aside my political preferences and acknowledge his campaign’s mastery of the interactive space, specifically in social media. When Obama was running against Hillary (my choice) I wrote that his success vs. the Clinton juggernaut could really be boiled down to the how they approached twitter.
This site did an even better job of showing the disparity in how Obama succeeded in the social media space, while McCain failed. For example what the people on twitter thought about them.
Definitely make some time to read the whole post. You can start to see how your footprint in the social media space can be indicative and in some cases predictive of success.
Besides the “usual”, Kazaa, Britney Spears, Dragonball and Kobe Byrant were the most searched for terms in 2003. In 2008, Brittany Spears and Dragonball are still in the top 10.
Most-used features of the Internet: Sending email – 91%, Using a search engine to find information – 88%, Researching a product or service before buying it – 78%, Buying a product – 66%
Over 176,000 complaints were lodged with the FTC in 2006 relating to Internet fraud; an increase of 16,000 over 2005.
33 percent of youth have been victimized by cyber bullying
According to the Miniwatts Marketing Group’s Internet Usage and World Population Statistics (last updated March 31, 2006), worldwide Internet penetration is only 15.7%
For the 2008 election, A record-breaking 46% of Americans have used the internet, email or cell phone text messaging to get news about the campaign, share their views and mobilize others.
In 2006 Digital music sites average a global daily peak of over half a million visitors per minute.
Dollars spent per visit are growing faster than the number of visitors to online retail stores.
In 2007 Spam levels reach 93 percent of all e-mail in March, fueled by botnets.
54% of ebay items receive 0 bids, 23% receive 1 bid and 5% receive 2 bids
3.8% of all ebay auctions are won in the last 5-10 seconds
In January 2006 “chuck norris” surpassed “boobs” in most searched for term
April 2008 “dodo bird” was the #1 searched for term
The 2008 Olympics was the first time athletes were allowed to blog once inside the Village
Facebook averages 11.6MM picture uploads per day (June 2007)
Over 2MM Facebook users will turn 21 in the next year (2007)
88% of Asian adults online have high speed internet access
Between Chicago, Orlando, NYC and Las Vegas, Las Vegas is the most talked about travel destination on any major trip review / travel plan website
71% of YouTube users are employed
Facebook is the #1 photo sharing site
Charley Kline at UCLA sent the first packets on ARPANet as he tried to connect to Stanford Research Institute on Oct 29, 1969. The system crashed as he reached the G in LOGIN!
Yahoo! Answers includes 16,000 questions about Las Vegas
Generation Yers spend 12.2 hours a week watching using the internet, but only 10.6 watching TV
People spend an average of 20 minutes a day on Facebook
25% of General Motors’ budget will be online in 2009
The Huffington Post gets 2x – 3x the traffic of The Star Tribune
89% + of the U.S. Population is online
363 Billion Text Messages Were Sent Last Year
94% of NikePlus users recommended NikePlus.com to a friend
Barack Obama has 92,000+ Twitter followers…he’s following 96,000+
23% of social network users have installed an application/widget
There are over 184 million bloggers worldwide
The Pope and the Catholic Church Have started texting
Social networking sites are officially more popular than porn sites
There are 65,000 new videos on youtube a day
39% of people on the web have subscribed to an RSS feed
32% of people on the web trust bloggers’ opinions about products
Love this new article from Marketing Sherpa. If you’ve been following along recently about my strife with Apple and State Farm, you’ll really understand why this article hit home. The real gem is this chart that clearly shows the perceptions – reality gap between the company and the consumer when it comes to reasons customers leave.
Head of Social Media at Walgreens. Interactive marketer, innovator, boat rocker, continuous learner, movie lover, risk taker, dad and all around good guy. I'm always up for a spirited conversation. These are my thoughts and ramblings, not those of my employer. Learn More »