Great article at AdAge; I know I rarely say that, but seriously this article is fantastic. I’ve been preaching the need to go beyond the click as a means of measuring success. Finally a large marketing player, Kellogg’s has the balls to challenge their media buying agency, Starcom, to invest in a cost per interaction campaign.
Good things are ahead indeed.
Head of Social Media at Walgreens. Interactive marketer, innovator, boat rocker, continuous learner, movie lover, risk taker, dad and all around good guy. I'm always up for a spirited conversation. These are my thoughts and ramblings, not those of my employer.
