I’ve read over 1,000 presentations this year.  That amazes me.  Because there’s maybe only 50 I can actually remember.  Of those 50, here are the 10 that I reference, re-reference, and consider to be amazingly helpful.  The only requirement for this list was that the presentation needed to be available on Slideshare.

1. Everything you always wanted to know about Google, but were afraid to ask: Just a real eye opened for me. It’s rare that I come across something that makes me say WOW. And this deck did it.

2. Obama and Social Media: I’m not even an Obama supporter and this presentation rocked. Who says a person can’t be a brand? Who says Social Media can’t amplify a message? This deck proves the power people have in carrying a brand and a message…when it’s something they believe in.

3. Widgets 101: I can’t even remember the number of times I’ve referenced this presentation to clients and agencies folks. The presentation does a fantastic job of breaking down the industry and explaining what widgets can do…AND should do.

4. Starbucks Tribal Knowledge: Slides 15 – 18 make the whole presentation. It makes you wonder how a brand that knew itself so well could have fallen so far from the path?

5. Universal Mccann International Social Media Research Wave 3: Fantastic research. You will be referencing the data from this presentation for months to come. I want a Wave 4.

6. Discovery Is The New Cocaine: Are you sick of using the term engagement? Yeah, me too. I hate referencing engagement as an end goal. This presentation will help you evolve from engagement. You’ll feel better about yourself when you stop using the “E” word.

7. Modern Brand Building: Paul Isakson is really smart. His presentation is great. If only we could get everyone to drink the Kool-Aid from this deck. Compaigns are designed for short term gains…like political campaigns. Campaigns are not long term enablers of success. If you want branding, don’t campaign.

8. What’s Next In Media: Neil Perkin created a masterpiece. I love slide 21. I’ve referenced it often. He talks about social media in REAL marketing terminology. Yes, the information is actually applicable and not just “Web 2.0″ B.S.

9. Big Spaceship’s Manifesto: Every single agency should have a deck that explains who they are so simply. This presentation offers sharp and often overlooked thoughts like “hire to be the dumbest person in the room.” If more companies followed that thought instead of hiring old pals they’d be better off.

10. Creativity & Innovation: I’ve seen a lot of the information before, but never served up so well. Everyone from strategists to copywriters should read this.

I promise you that after taking 5 minutes to watch this presentation you will understand the concept of branding.  Seriously, it’s that easy.

Just a great freaking presentation. It really inspires you and makes you want to work there. Thoroughly enjoyed slides 10 and 11.

Pretty excited about publishing my first SlideShare presentation. I probably put together 5 big decks a month. I love putting together a good presentation, getting the audience actively engaged, and answering the tough questions.  I was planning on sharing this presentation with Colle+McVoy this morning, but my presentation date was pushed back two weeks, till 8/22.  That’s cool with me.  It means I get to unveil it to all of you first.

I posted this presentation to SlideShare before sharing it with the agency. I felt it was important to get feedback from other interactive marketers first and to see if the presentation resonated with others.  The web can be the harshest critic and I wanted that feedback before presenting to the entire agency.

The feedback I’ve gotten has been great. I made several changes to the first draft and uploaded the final version this week. Given how little awareness there was about the presentation and that I didn’t promote it at all I was pleased with the measurable response to date.

• 157 Views
• 23 Downloads
• 1 Embed
• 4 People Have Made it Their Favorite
• 1 Public Comment Has Been Provided

I’ve given up trying to get Slideshare to integrate into WordPress…I’ve literally spent 2 hours now trying to get this to work. Unfortunately, you’ll have to click here to view this great presentation.

Get your shit together WordPress and Slideshare.

David Armano put together a great presentation that says everything that’s in my head better than I could. I’d embed it here, but Slideshare doesn’t seem to like WordPress. Oh well. You can view it here.