Tag Archive: SEM

I Want To Find – Not Search

Does anyone really want to search for something? Does anyone really want to sift through reams of files, sort through a massive list, or go drawer by drawer looking for that missing sock?

Of course not. There is no joy in searching. There is, however, joy in finding. My apologies for those [...]

Read the full article »

Ahh Spam

This just really made me laugh. I hope it does the same for you.

I am Dr. Marc Schneider and I work for Global Vibration Inc.  in Washington DC  ( Tel: 1 202-250-3645 ) – I would like to speak with the person in charge of your international clientele. Who is my contact? Who should [...]

Read the full article »

We Operate In The World Of Now – How US Airways Missed The Boat

At approximately 3:03 PM today, US Airways flight 1549, an Airbus A320, made an unexpected and certainly unplanned landing into New York City’s Hudson River. The plane was carrying 155 passengers and crew from LaGuardia Airport in New York to Charlotte, N.C. The plane literally ran into a flock of Canadian geese. [...]

Read the full article »

The Devil Is In The Details – How Whopper Virgins Missed

Many of you, no doubt, are familiar with the Whopper Virgins work by CP+B for Burger King.  Even I openly admit to liking the concept, the ads, and the site.  The campaign relies on TV awareness to drive people to a web site.  Simple enough.  But, there are two giant flaws in the campaign and [...]

Read the full article »

You Need To Look Beyond Click Thru Rates When Evaluating Banners

Search Engine Marketing gets a lot of the focus these days, and rightly so.  When you consider that the industry average click thru rate for display banners is around 0.05 %, it’s easy to see why so many people dismiss banners as a viable marketing tactic.  However, we need to keep in mind that the [...]

Read the full article »

SEO vs. SEM

SEO (aka Search Engine Optimization)
Vs.
SEM (aka Search Engine Marketing)
At the heart of the issue is the following question: “Do you need to promote yourself to get a job, or are you so good, you’re at the top of everyone’s list?
Seriously, that’s what it boils down to. SEO is all about having a great resume. [...]

Read the full article »

Search Volume Does Not Equal Sales

Thank you Google for launching Google Insights.  To me insights is a more enhanced version of Google Trends. Google describes Insights as, “With Google Insights for Search, you can compare search volume patterns across specific regions, categories, and time frames.”
Here is what I love about this. Everyone wants to put money into search [...]

Read the full article »

YES: Why Didn’t Advertisers Leverage Search Better for the Super Bowl

I bitched about this through out my Super Bowl ramblings. Marketing Vox does a much better job explaining the situation here

Read the full article »