Thanks AdRants for proving me right.  I love being right.  I love it more than the air I breathe in the morning.  Microsoft can say what they want, but there is no way in hell they paid 10 million dollars to Jerry Seinfeld for only 2 commercials.  Right…..If you believe that, I have a bridge in New York to sell you.

As I discussed early and often, the new work is bad. I mean like really bad. Some people have argued, you need to give it time because that was only the first chapter. Ok, well here is chapter 2:

You can’t be serious? Microsoft paid for this?

So the first work from Crispin Porter + Bogusky breaks for Microsoft.

Seems eerily similar to the work done for American Express with Jerry Seinfeld.

Microsoft’s VP of Online Services & Windows Business Group talks about the ads telling a story. Here’s the problem with story telling via TV; the story has to be interesting and told inside of the alloted time in the spot. If this is supposed to be chapter 1 and we are to wait for chapter 2, 3, 4, etc. to be released in the future; we have a problem. Progressive and episodic story telling doesn’t work for TV. It does work online; case in point BMW Films. I really want the campaign to be great. I’m a Windows fan and a Microsoft advocate. However, right now, the McCann work looks a hell of a lot better.