Tag Archive: Santa

2010 Believe

I love the Believe initiative by Macy’s.  For the last 3 years, my kids have participated in “writing” a letter to Santa at Macy’s and then mailing it to the North Pole.  For every letter Macy’s receives they donate $1 to Make A Wish.  How can you not be a fan of that?  I took the kids this year and it was so cool to see both John and Cora crafting their letters to Santa.

Eventually we all stop believing in Santa.  I never thought much about that idea over the years.  But, this year it really stuck with me.  I’m going to make sure Cora and John believe for as long as possible.  Why not?  Believing is a good thing and it just might help ensure they eat their vegetables.

In the movie Inception Leonardo Dicaprio’s character explains, “The most dangerous thing is an idea that takes hold in someone’s mind.”  In the context of the movie, I can understand why he chose the word dangerous.  But, let’s substitute dangerous for “powerful.”  That’s what the Believe project means to me.  It’s all about the power of the idea.  This Christmas, remember to let the idea…the meaning of Christmas take hold of you.  You just may see things a little differently and enjoy yourself a little more.

Merry Christmas.

Cora Sends A Letter To Santa

We took Cora to see Santa today and it didn’t exactly work out as planned.  She kinda got a little bit freaked out by Santa.  I can’t really blame her.  The concept of stting on a fat old guy’s lap is a bit scary for me too.  The day wasn’t a total loss though.  As we were leaving Macy’s we noticed a display that was setup for kids to write and send out their letters to Santa.  There was no way were going to pass up this opportunity.

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Head of Social Media at Walgreens. Interactive marketer, innovator, boat rocker, continuous learner, movie lover, risk taker, dad and all around good guy. I'm always up for a spirited conversation. These are my thoughts and ramblings, not those of my employer.
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