I’ve been using a Nexus One for about 2 weeks now. By using it, I mean that my iPhone 3G has sat in a bag for 2 weeks and was not used at all. By using it, I mean that the Nexus One has been my everyday cellphone. I’ve used it for [...]
I’ve been using a Nexus One for about 2 weeks now. By using it, I mean that my iPhone 3G has sat in a bag for 2 weeks and was not used at all. By using it, I mean that the Nexus One has been my everyday cellphone. I’ve used it for [...]
Here’s a simple question. Do you believe that consumer loyalty should be rewarded? Let me rephrase. Isn’t it better to reward your customers for being loyal than to pay them to be loyal through so-called “loyalty programs?”
If you’ve answered YES to those questions, good for you, you understand customer relationship marketing.
If you [...]
I had the pleasure of reading Seth Godin’s Tribes recently. I’ve been on a book kick lately and Tribes made a recent flight back to Minneapolis pass quickly. In Tribes, Seth makes the case that “…any group of people, large or small, who are connected to one another, a leader, and an idea.” This is [...]
This was a busy week for me when it came to reading. I read Tribes by Seth Godin, The Three Signs of a Miserable Job by Patrick Lencioni, and Outliers by Malcom Gladwell. I’ll have some mini reviews up soon on the first two. Today, I wanted to focus on Outliers. [...]