21 real-time marketing Super Bowl prop bets
On Sunday, most of America will tune in to watch the Super Bowl. I’ll be one of them. A smaller group, will be watching the “2nd” screen just as much as their TV, to see what advertisers do during the Super Bowl. Arik Hanson has put together a very funny list of prop bets that outline some of the seemingly preposterous, but potentially likely actions by brands on Sunday. You’ll chuckle.
The Death Of Expertise
This is a long read. I’m just warning you. But, it’s also a great read. In an always on and always connected world, are we losing the reason to learn and retain knowledge? This author seems to think so. I think he’s on to something. How many times have you been in a situation where someone asks you a relative basic question and you offer the response of “just google it.” I’m guilty. Is that behavior contributing to a slow down in the development of critical thinking skills, which negates the ability to create expertise? Grab a cup of coffee and read this thoughtful post.
Millennials Not That Into ‘Things’ and That Goes for Cars Too
Solid short read. If given the choice between renting/leasing or buying, millennials would choose the former. That behavior goes across things big (cars) and small (phones). Perhaps this behavior and mindset is why marriage rates and home ownership rates are on the decline with this demographic. As a marketer, you need to rethink the value of the carrot you put in front of these consumers. Experiences will be viewed as more valuable, than tangible items.
TV Remains the Reigning Champ, but Display Internet Ads are the MVPs of 3Q
Lots of great data in the latest report on Nielsen, covering media spending habits. Nearly 60% of budgets go to TV, with only 5% going towards digital. On one hand, shocking. On the other hand, not really; old habits die hard. Keep in mind that massive gap is even AFTER digital investment increased nearly 33% year of year.
Full report can be downloaded here.
13 Things You’re Not Outsourcing (But Totally Should)
Loved this post. A great mix of things you could be outsourcing at work and things you could be outsourcing in your personal life. My personal favorite on the list was “waiting.” Totally agree with how much of a life suck waiting can be.