I love Hulu.  I think the folks behind the platform really get “it.”  My latest amazing encounter with them was last night.  I logged on and then logged in. After logging in, I was presented with the following message.

I took the survey; it took me less than 5 minutes.  And after taking the survey I got designate which charity would benefit from free advertising space on Hulu.  The charity aspect aside, here’s what I really liked about this approach.

It shows Hulu wants to provide a superior product.  It proves that they understand the concept of mutual exchange; that you get something for giving something.  In this case, we’re talking about getting better advertising (yes there is such a thing) for 5 minutes of your time.  We’re talking about Hulu figuring out the right balance between advertising and content.  They are looking for a way to make sure that the end user is happy.

I love it and think more brands should follow suit.  Which reminds me, where’s the twitter survey from the folks @ev or @biz?