I don’t want to brag, but I will. We’re kicking ass lately and it feels good to be recognized for the effort. Creativity-Online recognized the agency for it’s efforts on Paint That Shit Gold a few weeks ago. Now they’ve showered us with love for the Erbert & Gerbert’s Candle Cannon campaign.
Both of these initiatives leveraged our integrated offering. “Traditional” and “Digital” team-members pitched in, worked hard, and generated some fantastic work. Congratulations to everyone that worked on both projects…yes even those of you that were mysteriously omitted from the credits.
No seriously…paint that shit gold. I just like saying paint that shit gold. Ok, I’ll stop saying paint that shit gold. Crap, I just said paint that shit gold again. Ok, ok, ok I’m done. So Colle+McVoy just launched a new site called PaintThatShitGold.com.
The site let’s you capture and subsequently tag just about any site out there on the web. Don’t like the IRS? That’s cool, paint that shit gold. Not a fan of Obama? Yeah, me neither…so paint that shit gold.
Why did we decide to let people paint that shit gold? Glad you asked. The site was built to support the launch of Atmosphere’s new album, “When Life Gives You Lemons, You Paint That Shit Gold.”

Not only can you tag the web, but you can listen to songs from the album and use a REAL freaking equalizer to customize the audio.
I wish I had actually worked on this project, instead of just being the guy who kept saying, PAINT THAT SHIT GOLD. So what are you waiting for? Get out there and Paint That Shit Gold!