Product placement is an interesting business. When Michael Phelps wears a Speedo swimsuit it means something. When Kobe is featured in a pair of Nike shoes, ditto. The list goes on an on. The one product placement that has me perplexed is the Chinese Olympic Anti-Terror Force’s use of the Segway. Yes, that Segway. Don’t believe me? Check out this photo.
Segway
Am I now supposed to want a Segway because people who shoot other people for a living use them? I’m just seriously conflicted on this example of product placement, because I have no idea why it makes sense. Thoughts?
Head of Social Media at Walgreens. Interactive marketer, innovator, boat rocker, continuous learner, movie lover, risk taker, dad and all around good guy. I'm always up for a spirited conversation. These are my thoughts and ramblings, not those of my employer.
