Tag Archive: Netbooks

Always Connected

I’m not an Apple fanboy. I don’t really care for AT&T’s service, coverage, or plan pricing. But, I love being always connected to the web. The iPhone keeps me connected to just about everything and everyone I care about. Facebook, Twitter, and my own site are all just a tap away.

Lately, I’ve been using a laptop connect car for work travel. Conceptually it’s a great idea. I can work from a car, an airport, or a field in the middle of nowhere. Unfortunately, there’s one problem. The laptop connect cards don’t give you unlimited access to the web like the iPhone does. Our Verizon cards cap our use at 5gb a month. I can eat through 5gb ridiculously fast. It’s just not a fair limit.

I don’t want my internet access limited. I want unfettered access. As I look forward 18 months I can totally see myself using my iPhone exclusively and never using my laptop. The iPhone will undoubtedly become more powerful and have a longer battery life. When that happens why would anyone keep using a laptop, pay for internet access at home, and pay for a laptop connect card and plan? It just doesn’t make sense.  The iPhone’s continued evolution towards being a mini-PC and unlimited access to the web will stunt any potential netbook growth.

If laptops/netbooks want to thrive they need to enable us to be always connected.  But, they can’t do it alone.  It’s going to take an investment in infrastructure (national WiFi) and a change to how companies like AT&T price out their laptop connect card plans.

Am I crazy?

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Global Head of Digital Marketing & Social Media at Campbell Soup Co. Running a marathon at a sprinter's pace. Love ironing and my

kids, but not necessarily in that order. I'm always up for a spirited conversation. These are my thoughts and ramblings, not those of my employer.
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