Tag Archive: Money

The Price Of Friends

I love reading Penelope Trunk’s blog.  I often visit her site with the intention of  staying for just a few minutes and then end up getting lost in her words for hours.  Earlier tonight I got sucked down the rabbit hole again.  This time, I ended up at a post from March 17, 2007.  Talk about the way back machine huh?

I’m a New Yorker.  Born in Brooklyn.  Raised on the East Coast.  My family is from New York and most of them still live there.  After I moved to Minneapolis, I began a quest to get back to New York.  Every decision I made personally and professionally was based on getting back to New York.

Eventually though I came to a realization.  There’s no way in hell I could afford to live in New York.  As Penelope Trunk said:

I had never lived in New York City before. But I had seen photos of John and Carolyn Kennedy coming out of their Tribeca loft, and I figured that’s I would live with my husband. It was a harsh reality when I discovered that our combined income would need to be in the millions in order to have a loft in Tribeca. So we moved into a one-bedroom apartment in Brooklyn that was so small that I had to buy storage for all my books. And just about everything else, too.

Technically, I could afford to live in New York.  I could move to New York City tomorrow and afford to live there, but in doing so, I’d be giving up an awful lot of “life” to do it.  Traveling would be challenging.  My photography passion would need to be tempered.  And, I think I’d end up making poor career decisions designed to fund the roof over my head.

For argument’s sake, let’s agree that money can’t buy happiness (for what it’s worth, I think it can), but money is the fuel for what you want to do in life.  If you want to travel you need money.  If you want to donate time, you need money to offset that charitable investment.  Money gets you where you want to go.

Money could get me to New York, but it would cripple my ability to do everything else I want to do in life.   One of the more interesting passages in her Penelope’s post was this:

That’s when we realized we had to totally shift our lifestyle to accommodate our work choices. We made big decisions. We stopped being friends with people who couldn’t stop ordering $70 bottles of wine at dinner.

There’s a funny saying, rich people don’t stay rich by giving away their money. When I was a kid, my mom advised me that I’d be lucky if I could count the number of friends I had on one hand. Well, today, I can tell you my friends are less than the number of fingers I have on one hand. I’m grateful for the ones I have. All of my friends, in addition to being awesome people, are also low maintenance. When we get together we don’t need pomp and circumstance.  Hell, a pitcher of beer and some peanuts is all we’d really need to make us all very happy individuals.  We’re able to get together more frequently because we’re all low maintenance.  We don’t need the $70.00 bottles of wine.  We don’t need the $100.00 steaks.  Frankly, we just need each other.

But, there are other people out there who need all of that pomp and circumstance.  They have an “image” to uphold, protect and project.  I don’t need people like that.  I don’t need people who need me to fuel their image with my money.  Sorry, but I’ve got plans.  I’ve got places to go.  And, friends like that are just too expensive for my taste.  But, hey, that’s the price of friends.

More Money Makes Us Less Logical

Everywhere I look it seems that the more money you have the less logical your decision making becomes.  When you have a small amount of money we tend to be very safe, deliberate, and very logical in what we do with that money.  When you have trillions of dollars, you’ll spend $250,000 on diamond crusted underwear.

The same can be send for marketing budgets.  When we have a healthy budget we take chances and in doing so we sometimes come across illogical.  But, when our budgets have been sliced, the price of corn us up, and the economy is in the tank we make our decisions in a way that insulates from criticism.  Putting that money into trade, TV, FSIs, etc. are safe and given the years of supporting data, quite logical.  Putting money towards things like twitter and Facebook when you’re budgets are tight seems risky.  There just isn’t enough data to support those decisions.

Just because something seems safe, doesn’t make it logical.  Just because you have historical data to support a decision doesn’t make it logical.  Give that one some thought.

Titles

This post by the Fiery Irish Rose is fantastic.  I always love her no bullshit approach to writing.  She outlines what titles really mean.  My personal favorite quip is “Executive Director: You’ve been with the company forever. But, you suck at managing people and haven’t come up with an original, trail blazing idea, in well, ever. We can’t promote you to VP, but after so many years, we had to give you something.” This holds true for Sr. Director and Sr. Manager on the client side.

Me, I’m not concerned by title. I care a lot more about the role. For example, if you called me “Head Janitor,” but paid me $1,000,000 a year to run the operations of the company, I’d be perfectly fine with that. In my career, I’ve held the titles of:

  • QA Analyst
  • QA Specialist
  • QA Manager
  • Producer
  • Sr. Producer
  • Interactive Producer
  • Sr. Engagement Manager
  • Interactive Account Supervisor
  • Interactive Marketing Manager
  • Interactive Account Director
I’ve never felt limited by the title, because I never perform the expected duties of the title.  I go over and beyond.  Sometimes that means I’m proofing pages, editing HTML, managing TV projects, etc.  I’m fine with it because my mindset has always been, “come to the office asking yourself if this were my company, how would I help it grow.”  When you approach your morning like that it’s easy to feel ok about dressing up a room, cleaning up that room, or simply being a scribe in a meeting.
We need to focus more on roles and less on titles because realistically, people know who has the skills and who doesn’t.  If your title is VP Marketing, but people think you’re an idiot, your title isn’t going to help you out much.  The flip side is true.  I’ve worked with people at the “coordinator” level that I’ve respected more than people 6 levels above them.  We’re smart and we take notice of what you do and how you do it.  And, we’re not fooled by your title.  If you want respect, earn it.
Ok, now all that said, there is one title I really want: Supreme Allied Commander.

Dwight Eisenhower had the title during WW II. He was essentially in charge of not only the U.S. troops, but the troops for our allied nations. That’s responsibility. No, I’m not suggesting I want to join the military, but I am suggesting that his role is the type of responsibility I want in my career.

About
Head of Social Media at Walgreens. Interactive marketer, innovator, boat rocker, continuous learner, movie lover, risk taker, dad and all around good guy. I'm always up for a spirited conversation. These are my thoughts and ramblings, not those of my employer.
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