I’m not an Obama fan. That much I’ve made clear on this blog here, here, and here. But, I’m also able to put aside my political preferences and acknowledge his campaign’s mastery of the interactive space, specifically in social media. When Obama was running against Hillary (my choice) I wrote that his success vs. the Clinton juggernaut could really be boiled down to the how they approached twitter.
This site did an even better job of showing the disparity in how Obama succeeded in the social media space, while McCain failed. For example what the people on twitter thought about them.
Definitely make some time to read the whole post. You can start to see how your footprint in the social media space can be indicative and in some cases predictive of success.
Noticed some really interesting things online this morning (election day). Google, who usually spruces up their logo for certain events and/or occasions, was noticeably quiet. While others, like Facebook and Yahoo! were actively engaging with their visitors. Very cool. To me, when we talk about social media, this is what we’re talking about. These companies are getting involved in the conversation and making their visitors part of the story. Nice work.
Google on Election Day
Facebook Election Day
Yahoo! Election Day
Quick Update
I’m not going to say it was because I blogged about it, but it looks like Google finally updated their logo. Check it out here.
I Came across a great post on the twitter blog today about the chatter within the twitter community regarding the recent acceptance speeches by McCain, Palin, Obama, and Biden.
Twitter Chatter
I find the above chart fascinating. It simply looks at the number of times each candidates name was mentioned before, during, and after their acceptance speeches. If we were to look only at raw numbers it would look like McCain and Palin dominated and clearly connected. However, if you look into what was actually said you get a much different picture. Again, data without context is dangerous.
I encourage you to do a search on twitter for the names of the candidates and see exactly what I’m talking about.
When someone has a big time strength what do you do? You attack it and make it appear to be a weakness. This latest spot from team McCain is so damn smart.
Could be one of the BEST political spots I’ve ever seen. Nice work by team McCain. Thanks to Bob Garfield for bringing this to my attention via AdAge.
My favorite quote from the users posts under the article was:
“Look, Obama is a nice guy who also seems to be very smart & well-spoken.
But him running for President is almost like a third year lawyer at a law firm asking to be made Managing Partner of the firm before being offered a partnership.”
Interactive marketer, innovator, boat rocker, continuous learner, movie lover, risk taker, dad and all around good guy. I'm always up for a spirited conversation. These are my thoughts and ramblings, not those of my employer. Learn More »
Interactive marketer, innovator, boat rocker, continuous learner, movie lover, risk taker, dad and all around good guy. I'm always up for a spirited conversation. These are my thoughts and ramblings, not those of my employer.
