Really enjoyed this great read by Paul Dunay.  His post focuses on how to hit a homerun with cause marketing. He made a great choice in electing to single out Lee as a shining example of a brand that really gets it.

Some of the highlights for success:

• Empower participants
• Embrace the transparency
• Communicate regularly
• Tag everything
• Ensure consistency in the look and feel
• Do your homework do not “pitch” bloggers
• Be prepared for commentary

I worked on lee in the mid-90s when I was at Fallon.  At that time, we were trying to help them find their “center.”  After going in a variety of directions, including bringing back Buddy Lee, they really seem to have it their stride.  These are GREAT principles to embrace the next time you consider a cause marketing strategy.