We saw ads from Audi, Dodge, Hyundai, Honda and others.  Usually the Super Bowl is a proving ground for card ads.  Manufacturers bring their best of the best to the table so they can outshine the competition.  This year’s Super Bowl was just strange.  Hyundai was ok…nothing Earth shattering.  Honda and Audi were abysmal.  Doge was suprisingly strong.  But, to me the best ad from a car manufacturer was from Kia.  If you have kids, you have to love this spot.  Now, let’s see if it moved the needle.

Holy crap…ok, so maybe not really buy a Kia. But, I have to say this commerical really is in my head. Heck I even bought the song at iTunes.

Music seems to be such an under-utilized technique in commercials. Few agencies seem to really leverage it well.