Seriously. I love a guy who is willing to tell it like it is, not kiss client/company ass, and able to show you how his point of view is correct.

Recently he spoke at the Association of National Advertisers’ Integrated Marketing Conference and in classic Jaffe form he found several giant companies to roast for their lack of basic marketing comprehension regarding today’s new consumer landscape.

The funny part of all of this is that AdAge’s Brightcove player is so lame that it won’t give you the embed code. Thus, you’ll have no choice but to visit AdAge’s site to view the video. Thank you AdAge for proving that you don’t get the concept of having a conversation.