As I stated in my presentation on micro Interactions, we come in contact with hundreds, if not thousands of brands every day.  I’m always fascinated by the brands we hold near and dear to our hearts.  The brands that we’ll never switch away from.  The brands we recommend unequivocally.  The brands we are most passionate about.  I’ve been taking a mental inventory of the brands and products I come across on a daily basis.  Given my love for top 10 lists, I’ve compiled a list of the 10 brands/products I’m most passionate about.

1. Dyson – I own two of them.  The DC14 Animal and the Root 16.  They make vacuuming a joy; but then again I’m a clean freak.  I use the Root 16 every day to clean my car.
2. BMW – I’ve owned a Suzuki, Toyota, Chevy, Oldsmobile, and a Jaguar in addition to the BMW’s I’ve owned.  There is no car that excites me like a BMW.  The styling, handling, design, engine, etc. are all flawless.  Sitting behind the wheel is the experience I look forward to every day.
3. Breitling – People who don’t “know” buy a Rolex.  People who do get a Breitling.  This isn’t to say Rolex is a bad brand.  There’s actually 2 Rolexes I want to buy, but when it comes to telling time (a watches primary job) there is nothing better.
4. Nike – I wear the shoes, the shorts, the shirts, etc.  I have the Nike+ system.  There commitment to innovation is what keeps me a fan.
5. Grey Goose – I’ve tried other Vodkas, but none ever live up to the flavorless taste of Grey Goose.  I want my Vodka to be like water.  I should be able to drink it on the rocks and have it be smooth as silk.  Effen vodka is a close second, but for me it’s a Goose and Tonic.
6. Red Bull – The taste, the can design, and effect of the drink all exceed my expectations.  If it weren’t unhealthy, I’d drink cans of Red Bull like people drink water; 8 cups a day.
7. Pepsi – When I go out and the waiter says sorry we don’t have Pepsi, would you like a Coke?  I say no.  It’s that simple.
8. Apple iPod – The brand Apple, I’m not such a fan of, but the iPod is something I can’t live without.  I have owned the following iPods: Shuffle, Nano, Mini, Touch, 2 iPod Videos, and 1 generation 1 iPod.  I also have two iPhones.  Yeah, I like the iPod.
9. Tivo – There is no substitute.  I know there are other options out there.  I’ve used several of the competitors’ products and none of them stack up.
10. Klipsch – When it comes to speakers, I’ve demoed dozens of brands and there is none better than Klipsch.  Our house is wired with Klipsch.  The sound is pure, the efficiency high, the quality fantastic, and the look stylish.