At the last iMedia Summit, the speakers and attendees were all a buzz with the term “mocial.” Which of course is the combination of mobile and social. Industry veterans, like myself, rolled our eyes. It’s not the concept we disliked it’s the creation of yet another marketing buzzword.
Buzzword silliness aside, you have to love and respect the influence and impact mobile usage has on social behavior. I came across this great infographic earlier today that really helps crystalize why mobile has finally ready to rule.
Head of Social Media at Walgreens. Interactive marketer, innovator, boat rocker, continuous learner, movie lover, risk taker, dad and all around good guy. I'm always up for a spirited conversation. These are my thoughts and ramblings, not those of my employer.
