I’m a life long BMW fan. I worked on BMW while at Fallon. I’ve owned a BMW. I tell anyone that will listen that they should by a BMW over a Mercedes, Lexus, etc. I think BMW should give me a new M3 Sedan. By doing so they’d be making money on me. Don’t believe me? Let’s do the math.

In looking at the math, we’ll use rough numbers, and only look at things that I can quantify easily. So what does that mean?

1. I offer BMW 1 blog post per day, 10 Twitter updates, and 10 Facebook Statuses. I can’t even quantify the verbal offerings This means BMW gets 21 touch points from me per day.
2. Over a 365 day year, they’d garner 7,665 touch points.
3. This site gets about 1,000 visitors a day
4. My Twitter stream is seen by about 4,000 people a day
5. My Facebook status is seen by 100 people
6. So that means my reach (not including overlap) is 5,100
7. That means 5,100 people would be exposed to 7,665 messages for a total of 39,091,500 impressions.
8. Using a VERY conservative $5.00 CPM, BMW would be getting $195,457.50 in paid media
9. Let’s round up the cost of a M3 to $70,000.
10. With a $70,000 investment, BMW would net $125,457.50

That’s the deal of the century because not only would make money on the deal, you’d have an owner for life, and possibly a bunch of new owners…that of course depends on how persuasive I am. For those of you that know me, you know how persuasive I can be

I decided to test my theory and sent a note to BMW.  I’ll eagerly be awaiting their call.