I’m thrilled to be attending another iMedia summit.  Kevin Doohan first introduced me to iMedia roughly 4 years ago. Since attending my first summit, I’ve been a fixture at these summits; generally trying to attend at least 1 summit a year.

iMedia is probably the premier event for interactive marketers. The events are invite only, attendance is limited, the locations are amazing, and the content top notch. It blows away other conferences like AdTech.

The thing I like the most about iMedia is that it’s a truly humbling experience. I always find myself leaving the summits thinking, “damn, I still have so much more to learn and so much further to go.” It’s the humility that keeps me hungry and wanting to be better. As I’ve mentioned; I’m work in progress.

Spending 3 days away from the office is rather complex. You’re employer and senior leadership have to recognize the value in you attending. Equally as important is the trust you have to have in your team to over achieve while you’re out of the office. It’s a delicate balance – because to get the most out of the summit, you really need to be immersed 24/7 in the summit’s content (that includes the people).

I’m really excited about getting to meet some new people; I always find a handful of people that become long time colleagues, friends, and sounding boards. One of things you quickly realize after attending a summit is that we’re ALL in this together. We all have the same challenges. And, we all need some help. The number of outstanding interactive marketers is small. It’s a tiny, small knit community. I’m looking forward to meeting new and old members of that fraternity at the iMedia Agency Summit in Austin, TX.

I’ll be live tweeting many of the sessions. If you weren’t able to attend the summit, but want to get a flavor for what’s being discussed, follow my tweets.

Texas, here I come.