On of my favorite resources on the web, Hub Spot, launched a a crazy video early this morning that channels Alanis Morissette’s “You Oughta Know.” I first learned about the vide from Mike Volpe, The VP Inbound Marketing at Hub Spot, on twitter. The team at Hub Spot does an amazing parody of the song. Parody, might be a loose term. This is on a Wierd Al level. The focus of the video is Inbound Marketing. Yes you can make the concept of Inbound Marketing into a video parody.
You know what? Enough with my typing. Just watch the video and make sure your speakers are on and the volume turned up.
Everywhere I look it seems that the more money you have the less logical your decision making becomes. When you have a small amount of money we tend to be very safe, deliberate, and very logical in what we do with that money. When you have trillions of dollars, you’ll spend $250,000 on diamond crusted underwear.
The same can be send for marketing budgets. When we have a healthy budget we take chances and in doing so we sometimes come across illogical. But, when our budgets have been sliced, the price of corn us up, and the economy is in the tank we make our decisions in a way that insulates from criticism. Putting that money into trade, TV, FSIs, etc. are safe and given the years of supporting data, quite logical. Putting money towards things like twitter and Facebook when you’re budgets are tight seems risky. There just isn’t enough data to support those decisions.
Just because something seems safe, doesn’t make it logical. Just because you have historical data to support a decision doesn’t make it logical. Give that one some thought.
I really hope this is from a real submission. This person captured the very essence of how I feel about people that think video games are to blame for peoples’ actions.
At Colle+McVoy, we’ve been having our own election. The candidates were whittled down, 10s of 100s of 1000s of pennies were spent on advertising, scare tactics were used, and finally today we can cast our vote for “Copywriter.” Please cast your vote today for Joel Stacy or Brian Ritchie. Remember, voting is your right as an American. Make sure your voice is heard and vote today.
The polls do close at 11:59 PM tonight. We also accept write-in votes. Just use the commenting option on this post.
Besides the “usual”, Kazaa, Britney Spears, Dragonball and Kobe Byrant were the most searched for terms in 2003. In 2008, Brittany Spears and Dragonball are still in the top 10.
Most-used features of the Internet: Sending email – 91%, Using a search engine to find information – 88%, Researching a product or service before buying it – 78%, Buying a product – 66%
Over 176,000 complaints were lodged with the FTC in 2006 relating to Internet fraud; an increase of 16,000 over 2005.
33 percent of youth have been victimized by cyber bullying
According to the Miniwatts Marketing Group’s Internet Usage and World Population Statistics (last updated March 31, 2006), worldwide Internet penetration is only 15.7%
For the 2008 election, A record-breaking 46% of Americans have used the internet, email or cell phone text messaging to get news about the campaign, share their views and mobilize others.
In 2006 Digital music sites average a global daily peak of over half a million visitors per minute.
Dollars spent per visit are growing faster than the number of visitors to online retail stores.
In 2007 Spam levels reach 93 percent of all e-mail in March, fueled by botnets.
54% of ebay items receive 0 bids, 23% receive 1 bid and 5% receive 2 bids
3.8% of all ebay auctions are won in the last 5-10 seconds
In January 2006 “chuck norris” surpassed “boobs” in most searched for term
April 2008 “dodo bird” was the #1 searched for term
The 2008 Olympics was the first time athletes were allowed to blog once inside the Village
Facebook averages 11.6MM picture uploads per day (June 2007)
Over 2MM Facebook users will turn 21 in the next year (2007)
88% of Asian adults online have high speed internet access
Between Chicago, Orlando, NYC and Las Vegas, Las Vegas is the most talked about travel destination on any major trip review / travel plan website
71% of YouTube users are employed
Facebook is the #1 photo sharing site
Charley Kline at UCLA sent the first packets on ARPANet as he tried to connect to Stanford Research Institute on Oct 29, 1969. The system crashed as he reached the G in LOGIN!
Yahoo! Answers includes 16,000 questions about Las Vegas
Generation Yers spend 12.2 hours a week watching using the internet, but only 10.6 watching TV
People spend an average of 20 minutes a day on Facebook
25% of General Motors’ budget will be online in 2009
The Huffington Post gets 2x – 3x the traffic of The Star Tribune
89% + of the U.S. Population is online
363 Billion Text Messages Were Sent Last Year
94% of NikePlus users recommended NikePlus.com to a friend
Barack Obama has 92,000+ Twitter followers…he’s following 96,000+
23% of social network users have installed an application/widget
There are over 184 million bloggers worldwide
The Pope and the Catholic Church Have started texting
Social networking sites are officially more popular than porn sites
There are 65,000 new videos on youtube a day
39% of people on the web have subscribed to an RSS feed
32% of people on the web trust bloggers’ opinions about products
In many states talking with your cel-phone (non hands free) and texting while driving is illegal. Personally, I have no problem with this, but I think it should be extended to eating while driving. Eating while driving is much more dangerous than talking on the phone while driving.
Ok, that said, the thing that has annoyed me for years are the people who drive while letting their dogs site on their lap. Talk about dangerous, that’s really dangerous. Plus, when you let people like Jessica Simpson (who can’t walk and talk at the same time) drive while a dog is on her lap you could end up with some serious carnage.
Jessica Simpson
I was really surprised to see The Governator veto a bill in California that would have made driving with pets on your lap illegal. He already passed laws that prohibit texting and talking on the phone while driving. WTF?
Thanks to Michael Leis for sharing this on twitter. This is a handout his son, Max, received on his 1st day of 1st grade. I think we can all learn something from this.
Yes, you read that correctly. Seriously, knowing that a championship exists for air guitar makes me feel so much better about my 4th grade field day participation ribbon. It also makes rhythmic gymnastics look like a legit olympic sport.
Global Head of Digital Marketing & Social Media at Campbell Soup Co. Running a marathon at a sprinter's pace. Love ironing and my
kids, but not necessarily in that order. I'm always up for a spirited conversation. These are my thoughts and ramblings, not those of my employer. Learn More »
Advice For First Graders
Global Head of Digital Marketing & Social Media at Campbell Soup Co. Running a marathon at a sprinter's pace. Love ironing and my
