I came across this the other day on Michigan Avenue in downtown Chicago. It struck me and obviously made me pause. I’ve seen other brands integrate calls to action for social into their in-store signage and point of sale collateral. But, I’ve yet to see anything this large and in your face.
I love the direction that Express is taking, but I think they made a minor mistake. Does the average customer know what a CMO is or who the CMO is? I don’t think so. But, people know what a president, vice president, stylist or designer are.
When you consider they’re in the fashion business, I thin they’ve missed an opportunity. What do you think?
Head of Social Media at Walgreens. Interactive marketer, innovator, boat rocker, continuous learner, movie lover, risk taker, dad and all around good guy. I'm always up for a spirited conversation. These are my thoughts and ramblings, not those of my employer.
