Tag Archive: Customer Experience

So I Was Held Hostage By Yellow Cab

This isn’t a work of fiction.  This isn’t a lie.  This isn’t a stretch of the truth.  This is, in fact, a 100% completely true story of how the Pittsburgh Yellow Cab Company essentially held me hostage for roughly 30 minutes.

Let’s start with the definition of “hostage,” just to make sure we are all on the same page.  Webster defines a hostage as:

  • a person held by one party in a conflict as a pledge pending the fulfillment of an agreement
  • person taken by force to secure the taker’s demands

My trip into Pittsburgh was going amazingly well.  The flight from Chicago took off on time, arrives 15 minutes early, there was a cab waiting, no line for the cab and we made it into Pittsburgh quickly.  I was just praising the gods for all this great fortune, when things took an abrupt turn toward crazy town.

The cab driver stopped at the MARC USA Pittsburgh office and read me the fare; $34.00 and change.  I pulled out my Discover Card (it’s my card of choice and I’ve used it for every cab ride I’ve ever taken from and to the Pittsburgh airport) and handed it to the driver.  The driver snapped his head back at me, pursed his lips and in a clearly irritated tone said to me, “I don’t take Discover, only Visa or Mastercard.”  I mumbled under my breath, that this was ridiculous and the said to him, “well, that’s the only card I have.”  This was technically a lie.  I had my Visa CheckCard that’s tied to my banking account; however I never use that card for cab rides.  In the past I’ve witnessed and heard of stories where a vendor/service will run up charges once they have your CheckCard info.  I should also mention that the Yellow Cab website clearly indicates that they do in fact take Discover Card.  But, I digress…back to the story.

The driver snapped back to me and said, “Bullshit, I want my money now.  You’re not going to rip me off.”  Woah, this totally caught me off guard.  I was completely confused.  At this point, I said, “Well, there’s an ATM over there (roughly 15 feet away), I’ll go there and get you your money.”  That seems fair, right?  Well, not to this guy.  No sooner had I put my hand on the door handle to exit the cab, the cab driver locked the doors and yelled to me, “no, no, no, I’m not going to fall for this trick.”  Huh?  So I was literally locked inside the cab and couldn’t get out.  Perplexed, I tweeted, “I’m locked in a cab. My cab driver wont let me out because I gave him Discover Card.”  While tweeting, the driver told me that he’d be calling the cops.  I was getting more confused by the moment.  I once again reiterated my request that he let me out so that I could get his money from the ATM.  But, he ignored my commentary and proceeded with dialing 911.

Well, I guess not to be outdone, I tried calling the Yellow Cab customer service line from my cell phone 3 times.  However, each time, my call automatically was sent to voice mail.  There was no one, not one single person, actually manning the customer complaint/service line.  Well, so much for customer service.  15 minutes went by and I realized he had not turned the meeter off.  I pointed this out and was then cursed at and told that it was not my place to tell him how to use his cab.  WTF, right?  Ok, it gets better.  I then said to him, “look, just let me get out so I can get your money and we can then both put this behind us.”  At this point, the driver of Yellow Cab 159 went further into crazy town.  He, said that he was going to sue me for lost wages, because I was the one causing this situation.  Huh?  No, seriously, huh?

I continued to ask to be let out of the car and finally he agreed.  Great, I thought, I grabbed my bag and attempted to leave the cab.  I should point out, the cab was a mini-van with sliding doors on each side.  I attempted to exit from behind the driver’s side.  The driver then demanded I leave my bag with him.  Ummm, no.  The bag had an iPad, Mcbook Pro, a few expense checks and some other personal items.  I declined and that’s when he grabbed me and tried to pull the bag off of my shoulder.  I then slid back into the car and exited out of the door behind the passenger’s seat.  I made my way to the ATM, grabbed $40.00 in cash, brought it back over and asked for a receipt.  He refused to provide a receipt unless I gave him the money.  Again, strange, but at this point, nothing was phasing me.

This is when it got even stranger…the cops showed up.  Yes, I said cops.  See, he had apparently called 911 twice.  The first officer on the scene was alone.  He was quite helpful and very cordial. I wish I had taken down his info, because he deserves a medal.  He asked me what happened, I explained the situation and he apologized.  He then went over the cab driver, got his story, came back and agreed to procure the receipt from the cab driver in exchange for the money.  Not a problem.  I gave the officer $1.25 (I’d already given the cab driver the $40.00 from the ATM).  The officer provided the cab driver the $1.25, got me my receipt and again apologized.  This is when a police van showed up with 2 or 3 (I can’t recall) additional officers.  They were a bit late to the party :)

The officer advised me to call the cab company, talk to a supervisor and explain the situation.  I called again and again was dropped right into voicemail.  I’m sending a link to this post to the cab company and will let you know what happens.  Talk about a crazy Friday; and it wasn’t even Friday the 13th.

There Has To Be An Easier Way To Bank

I’ve belonged to 4 banks over the years: PNC, TCF, Citibank, and Wells Fargo. My Wells Fargo relationship has been in place for about 6 years. During those 6 years one thing has continued to bother me about my banking experience with Wells Fargo: the check deposit process.

This morning I got in the car and headed to the drive thru option at my local Wells Fargo. I had a check (signed by me), my Wells Fargo banking card, and my license. I placed all three of those items into the canister and sent it through the vacuum tube system to the banker. The banker asked me if I wanted to cash the check, I replied, “no, I’d like to deposit it into checking.” The banker then explained I would need to full out a deposit slip. I don’t understand how it is in today’s day and age of digital banking that I still need to fill out a piece of paper. The information that needed to be filled in was information they already have: name, address, date, and deposit amount. Huh? Anyhow, I fill out the slip, drop it into the canister, and send it back to the banker.

Look, I should know better. This experience is the same every time I go to deposit a check. I guess I keep hoping that one day they’ll have it fixed and surprise me. The kicker in all of this, was after making me waste an additional 5 minutes, the banker thought I’d like to come in (at the very moment) to meet with someone about upgrading to a “better” savings account. Really? You some how thought that the guy who took the drive thru and who was irritated at filling out paper (aka wasting time) would now be jazzed about spending more time with you?

In full disclosure, this same problem has existed with PNC ad TCF. It never happened to me at Citibank. At Citibank you simply provided 2 forms of ID (eg check card and license) and they took care of the rest. If you wanted cash back all you had to do was enter in your pin. It was that simple.

Bob Gilbreath has a blog called Marketing With Meaning.  It’s a great blog that grounded in a simple concept: your marketing should have meaning.  Meaning to me is about value and marketing is more than the ad campaign a company runs.  Value and meaning come from the day to day interactions you have with a brand.  If Wells Fargo really wanted to provide me value they’d focus on making my life easier.  Not just my life, but all customers.  I’m telling you, the check deposit process should be better.  Isn’t it in their benefit to make it easier?  The more funds they have on hand the more they can lend out.  The more they can lend out the more money they make.

There has to be a better way, right?

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Head of Social Media at Walgreens. Interactive marketer, innovator, boat rocker, continuous learner, movie lover, risk taker, dad and all around good guy. I'm always up for a spirited conversation. These are my thoughts and ramblings, not those of my employer.
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