I was visiting Every Block today. If you haven’t checked their site out, definitely find some time. Every Block represents the future of the web…well at least it does for me. I’ll spend more time in a future post talking about Every Block, similar sites, and why they are the future of the web.

For now, I just want to cover something very specific. Check out this screen shot from Every Block. It’s the footer of their site. How cool is that? The footer’s role, in my opinion, is to make sure you never end up at a dead end. It’s a method for driving people to other sections of the site or to illicit a response. Well, Every Block, really gets it. Feedback from consumers is critical. Active feedback is even better. By having a call to action for consumer feedback on every page they’re clearly demonstrating a willingness to listen to feedback.

With all the talk about Web 2.0 footers like the White House’s site, it surprising we haven’t seen this treatment more. I’d like to see every site offer this type of a feature. Sure, most sites offer a contact us page, but this is “Contact Us” on steroids because it isn’t relegated to just one section of the site.

This is so encouraging and I hope we see more of it.

Talk about one short ad solving both the emotional and rational concerns people have about buying digital cameras.  Heck, I’m a Nikon guy, but even I’m sold.

This ad is part of a set of ads that show how the camera stands up to constant abuse.  I love it.

Love this video. I’m sure many of you have seen it before, but it’s still very powerful.

The person who buys and places BMW’s regional ads should win a medal for tracking down all the Audi billboards and quickly getting up this BMW ad in response.  As usual it shows that everyone is playing catchup to BMW.

More examples of the media buy can be found here.

Came across this little graphic/banner this morning when I was getting ready to print off directions at Google Maps.

Google Maps Go Green

While I have an iPhone and don’t really need printed directions, I had a sneaky suspicion the cab driver would need them.  The place I’m going to is brand new and most people in the area are not familiar with it yet.  What I love about this call to action is that Google can come across as being eco-friendly, when in reality all they really want to do is increase the penetration of Google Maps on mobile devices.

Colle+McVoy recently launched a great new site for Taubman Mall Centers called Yearbook Yourself.  The site lets you upload a photo of yourself and see what you’d look like if transported back in time to specific years from decades of the past.  I think this photo of me from 1982 is pretty accurate

Yearbook Yourself

I had absolutely nothing to do with the initiative except getting to watch it all come together.  The team really kicked ass and put together a smart, simple, and intuitive experience that really delivers on the “brief.”

Get out there and Yearbook Yourself now!

Just brilliant new campaign from Cheetos. The site is freaking awesome; check it out here.