Tag Archive: Context

Reframing What You Think You Know

“The children had stones already. And someone gave little Davy Hutchinson few pebbles.

Tessie Hutchinson was in the center of a cleared space by now, and she held her hands out desperately as the villagers moved in on her. “It isn’t fair,” she said. A stone hit her on the side of the head. Old Man Warner was saying, “Come on, come on, everyone.” Steve Adams was in the front of the crowd of villagers, with Mrs. Graves beside him.

“It isn’t fair, it isn’t right,” Mrs. Hutchinson screamed, and then they were upon her.”

That was the last few passages from the GREAT short story, The Lottery, by Shirley Jackson.  People generally believe that winning the lottery is a great thing.  But, what happens when the lottery winner is the person that is stoned to death, as is the case in The Lottery?

We generally believe that options are a good thing because they provide opportunity and choices.  But, what happens when the person you love sees you as an option and won’t accept your proposal?

Lying is supposed to be bad, but isn’t it ok to lie to protect a surprise?  Quitting is something that shows weakness, unless of course you’re quitting cigarettes.  Trust your parents, because they have your best interest in mind, well unless your parent is Michael Lohan.

To advance the ball forward, assuming forward is a good thing, we need to start reframing what we think we know.  We need to challenge the beliefs we hold close to home.  It’s only when we stop accepting things for we’ve been told they are, they we can start creating things that stand out.

Context And Experts

With all the talk lately about experts and gurus I thought this was worth a chuckle.

It’s an overlooked and understated point, but the above graphic is completely true.  If you walk into a room of 4th graders and you’re an adult, you have instant credibility.  They don’t know enough to challenge what you say.  So if you say that babies come from the stork, it’s gospel.

However, if you were to present that statement to a group of OB/GYN doctors they’d kick you out on your head.  They know better.  In fact, they know more than you do.

So, when I hear that someone attended a keynote or panel and was blown away by the presenter, I ask:

  • Who was the presenter?
  • What was he presenting?
  • Who was he presenting to?

Those 3 pieces of information help me figure out if the presenter was really an expert.  Remember it’s all about context.  Don’t be afraid to question someone that’s being positioned as a expert.  Frankly, it’s your responsibility.  Your questioning keeps them honest and helps provide context for others.

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Head of Social Media at Walgreens. Interactive marketer, innovator, boat rocker, continuous learner, movie lover, risk taker, dad and all around good guy. I'm always up for a spirited conversation. These are my thoughts and ramblings, not those of my employer.
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