Talk about one short ad solving both the emotional and rational concerns people have about buying digital cameras. Heck, I’m a Nikon guy, but even I’m sold.
This ad is part of a set of ads that show how the camera stands up to constant abuse. I love it.
When I see commercials like this and the Dos Equis Most Interesting Man work, I ask myself, why can’t all ads be this good? In a short 60 seconds you’ll find yourself tapping your toe and realizing that the Mojito is a truly timeless drink.
I promise you that there is nothing more expected and boring than giving chocolate, flowers, and the obligatory special something from Victoria’s Secret for Valentine’s Day. I suggest you pass on the genericized pseudo lingerie from Victoria’s Secret and instead up your game with offerings from Agent Provocateur. As this video demonstrates, there’s just a little something better about Agent Provocateur.
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In all seriousness, I admire Agent Provacateur. They carefully manage their brand at every touch point. The in store experience is amazing. But, you won’t find these stores in every city. Instead they’ve chosen to be selective about which markets to enter. For example, you can most definitely find them in Sin City. Their website delivers the type of sultry messaging and I’m sure generates the desired behavior from visitors.
Recently they started tweeting and blogging. Their tweets and posts are right in line with the brands soul. For example, a recent blog entry was titled The History of The Thong. Again, they get who they are and they’re delivering. Bravo.
While Victoria’s Secret has become the boring, expected, and conservative brand, Agent Provacateur has continued to own SEXY and be seen as something special. So with that in mind, I urge you all to consider being bold this year for Valentine’s Day and foregoing the traditional Victoria’s Secret present for a real treat that will make a serious statement.
Yet another great extension of this campaign for Sprint – Nextel.
The firemen spot is also fantastic.
The ad is just flawless, but it’s Nike’s options for sharing that make it amazing. Nike and their agencies truly understand how to let the conversation continue. It’s beautiful.
I’m a Nikon guy. Have been and probably always will be. But, I’ve always been a fan of the ads Canon’s team developed. They just always seemed to capture the true emotion and essence of being behind the camera. This ad isn’t new; it’s several months old, but I saw it again earlier this week and realized I hadn’t blogged about it. The ad is great, but the making of video will leave you speechless. Perhaps the best thing about this ad is the very unique nature in how it was made. When you think about it, they really went old school. Each image is essentially one frame in the 30 second spot. But, in going old school they demonstrate the speed of the camera. Brilliant.
I still love this campaign.
So the first work from Crispin Porter + Bogusky breaks for Microsoft.
Seems eerily similar to the work done for American Express with Jerry Seinfeld.
Microsoft’s VP of Online Services & Windows Business Group talks about the ads telling a story. Here’s the problem with story telling via TV; the story has to be interesting and told inside of the alloted time in the spot. If this is supposed to be chapter 1 and we are to wait for chapter 2, 3, 4, etc. to be released in the future; we have a problem. Progressive and episodic story telling doesn’t work for TV. It does work online; case in point BMW Films. I really want the campaign to be great. I’m a Windows fan and a Microsoft advocate. However, right now, the McCann work looks a hell of a lot better.
No matter how many times I see this, it makes me smile. Sure it’s a bit cynical, but that’s the point. It hits all the right cords and reminds us that the reason we got into this crazy business is because of how polarizing it can be. I wouldn’t have it any other way.
Love this new spot from Audi. It started running at the beginning of the Olympics and has continued to run. I love how they continue to present themselves as the alternative to Mercedes, BMW, and Lexus. Keep in mind, that’s coming form a BMW owner. The commercial was so good it got me to check out an Audi A4 today. And they say TV isn’t working 
Head of Social Media at Walgreens. Interactive marketer, innovator, boat rocker, continuous learner, movie lover, risk taker, dad and all around good guy.
