We saw ads from Audi, Dodge, Hyundai, Honda and others. Usually the Super Bowl is a proving ground for card ads. Manufacturers bring their best of the best to the table so they can outshine the competition. This year’s Super Bowl was just strange. Hyundai was ok…nothing Earth shattering. Honda and Audi were abysmal. Doge was suprisingly strong. But, to me the best ad from a car manufacturer was from Kia. If you have kids, you have to love this spot. Now, let’s see if it moved the needle.
Opinions And Ramblings By Adam Kmiec On All Things Media
Tag Archive: Commercial
The Google Super Bowl Ad
Of all the Super Bowl ads, the one from Google was definitely my favorite. It’s sorta funny to think that a company grounded in technology, math, algorithms, and 1s and 0s could create such an emotional connection. Well done.
Are Your Balls Clean?
You have to admire a brand like Axe. They know their consumer audience really well and nearly all their work in on brand, on strategy, on message, and memorable. That’s how ads should be.
AXE Detailer Cleans Your Balls – watch more funny videos
Perhaps the best thing about this ad is that it leads to the sale of a real product. Yes, the Axe Detailer is legit.
The iDon’t
I love this new campaign from Verizon. It started with this set of ads that focused on Verizon’s superior coverage and AT&T’s abysmal coverage. As a former Verizon customer and a current iPhone owner I can definitely attest to the accuracy of those ads.
Following the launch of the “There’s A Map For That” spots, they then launched this one called “iDon’t.” It’s fun when you’re the challenger brand and trying to take on the brand leader. When you’re the challenger brand you can take bigger risks and be a bit more spunky. This ad does exactly that:
I’m on the fence about what to do with my cell phone situation. I love the iPhone, but I loathe Apple and I hate AT&T’s horrible coverage. The Palm Pre looks damn tasty and as soon as it launches on Verizon next year, I may have to switch. Interesting times ahead and as with all competitive situations, the consumer will ultimately win.
Clorox Thinks Men Are Useless
While watching Mad Men tonight I saw an ad from Clorox that disappointed the hell out of me. Men and Dads specifically, never get any respect from advertisers. We’re often characterized as bumbling idiots who can’t do anything except drink beer and drive cars. This new ad from Clorox had me hooked and leaning forward. I loved the time lapse look and the voice over was perfectly in tune with the animation. Then, roughly 13 seconds into the ad, I had a “WTF, are you serious” moment. The copy reads, “Laundry is not new. your mother, your grandmother, her mother, they all did the laundry…MAYBE EVEN A MAN OR TWO.”
Wow. Wow. I thought I had misheard the ad, so I went out to YouTube to find it. Sadly, I had heard correctly. As a dad, I find the line utterly and completely disrespectful. I do 75% of the laundry in my house. I know several men who do their fair share of laundry. To characterize men as people who don’t do laundry and women as the only people who do is insulting to both genders. Clearly, Clorox, hasn’t gotten the memo about the changing American family. Their time laps commercial seems stuck in the 1950s.
Since Clorox obviously doesn’t think I’m useful, I’ll be switching to private label and the competition.
The Olympus Stylus Camera Ads Rock
Talk about one short ad solving both the emotional and rational concerns people have about buying digital cameras. Heck, I’m a Nikon guy, but even I’m sold.
This ad is part of a set of ads that show how the camera stands up to constant abuse. I love it.
The Timeless Bacardi Mojito Commercial
When I see commercials like this and the Dos Equis Most Interesting Man work, I ask myself, why can’t all ads be this good? In a short 60 seconds you’ll find yourself tapping your toe and realizing that the Mojito is a truly timeless drink.
Men Don’t Do The Victoria’s Secret Thing This Year
I promise you that there is nothing more expected and boring than giving chocolate, flowers, and the obligatory special something from Victoria’s Secret for Valentine’s Day. I suggest you pass on the genericized pseudo lingerie from Victoria’s Secret and instead up your game with offerings from Agent Provocateur. As this video demonstrates, there’s just a little something better about Agent Provocateur.
Find more videos like this on AdGabber
In all seriousness, I admire Agent Provacateur. They carefully manage their brand at every touch point. The in store experience is amazing. But, you won’t find these stores in every city. Instead they’ve chosen to be selective about which markets to enter. For example, you can most definitely find them in Sin City. Their website delivers the type of sultry messaging and I’m sure generates the desired behavior from visitors.
Recently they started tweeting and blogging. Their tweets and posts are right in line with the brands soul. For example, a recent blog entry was titled The History of The Thong. Again, they get who they are and they’re delivering. Bravo.
While Victoria’s Secret has become the boring, expected, and conservative brand, Agent Provacateur has continued to own SEXY and be seen as something special. So with that in mind, I urge you all to consider being bold this year for Valentine’s Day and foregoing the traditional Victoria’s Secret present for a real treat that will make a serious statement.
What If Roadies Ruled The World
Yet another great extension of this campaign for Sprint – Nextel.
The firemen spot is also fantastic.
Nike Football – My God Wieden And Kennedy Know TV
The ad is just flawless, but it’s Nike’s options for sharing that make it amazing. Nike and their agencies truly understand how to let the conversation continue. It’s beautiful.
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Interactive marketer, innovator, boat rocker, continuous learner, movie lover, risk taker, dad and all around good guy. I'm always up for a spirited conversation. These are my thoughts and ramblings, not those of my employer.Learn More »
