Opinions And Ramblings By Adam Kmiec On All Things

Tag Archives: Commercial

We Got Ourselves A Game

Stumbled on to this late last night. Chilling and inspiring.

The theory of evolution claims that only the strong shall survive. Maybe so…maybe so…But the theory of competition says just because they’re the strong doesn’t mean they cant get their ass’s kicked. Thats right. See what every long shot, come from behind underdog will tell you is this. The other guy may in fact be the favorite, the odds maybe stacked against you, fair enough. But what the odds don’t know is this isn’t a math test. This is a completely different kind of test. One where PASSION has a funny way of trumping logic. So before you step up to the starting line, before the whistle blows, and the clock starts ticking. Just remember out here the results don’t always add up. No matter what the stats may say, and the experts may think, and the commentators may have predicted, when the race is on all bets are off. Don’t be surprised if someone decides to flip the script and take a pass on yelling uncle. And then suddenly as the old saying goes, WE GOT OURSELVES A GAME!

Parisian Love

I’ve watched this Super Bowl ad from Google more times than I can count. I remember watching it live during the Super Bowl, in Vegas, and being stunned at the simplicity of the spot. It connects with us, because we’ve all started our journey toward something bigger at the altar of Google.

Last week Kevin Willer of Google, shared that this spot was not created for the Super Bowl. Google had created several “Search Stories” videos and simply picked the best performing spot to run. Brilliant, when you consider most companies invest several million dollars into a new commercial that they are hoping will perform.

The Search Stories program is pretty cool.  You can literally create your own story using a slick and simple to use tool. This past summer I used the tool to create one hell of a search story. With the holiday season upon us, I urge you to let your inner geek shine and try creating your own for someone special!

Together We Are the Human Network: Join Us

I saw this ad earlier today and it really stuck with me. I travel out of state frequently, my family lives in another state and my kids are in another state as well. It’s technology that keeps us all connected. This anthem from Cisco really nails the idea of creating an emotional connection.

The iDon’t

I love this new campaign from Verizon. It started with this set of ads that focused on Verizon’s superior coverage and AT&T’s abysmal coverage. As a former Verizon customer and a current iPhone owner I can definitely attest to the accuracy of those ads.

Following the launch of the “There’s A Map For That” spots, they then launched this one called “iDon’t.” It’s fun when you’re the challenger brand and trying to take on the brand leader. When you’re the challenger brand you can take bigger risks and be a bit more spunky. This ad does exactly that:

I’m on the fence about what to do with my cell phone situation. I love the iPhone, but I loathe Apple and I hate AT&T’s horrible coverage. The Palm Pre looks damn tasty and as soon as it launches on Verizon next year, I may have to switch. Interesting times ahead and as with all competitive situations, the consumer will ultimately win.

The Olympus Stylus Camera Ads Rock

Talk about one short ad solving both the emotional and rational concerns people have about buying digital cameras.  Heck, I’m a Nikon guy, but even I’m sold.

This ad is part of a set of ads that show how the camera stands up to constant abuse.  I love it.

Men Don’t Do The Victoria’s Secret Thing This Year

I promise you that there is nothing more expected and boring than giving chocolate, flowers, and the obligatory special something from Victoria’s Secret for Valentine’s Day.  I suggest you pass on the genericized pseudo lingerie from Victoria’s Secret and instead up your game with offerings from Agent Provocateur. As this video demonstrates, there’s just a little something better about Agent Provocateur.

Find more videos like this on AdGabber

In all seriousness, I admire Agent Provacateur. They carefully manage their brand at every touch point.  The in store experience is amazing.  But, you won’t find these stores in every city.  Instead they’ve chosen to be selective about which markets to enter.  For example, you can most definitely find them in Sin City.  Their website delivers the type of sultry messaging and I’m sure generates the desired behavior from visitors.

Recently they started tweeting and blogging.  Their tweets and posts are right in line with the brands soul.  For example, a recent blog entry was titled The History of The Thong.  Again, they get who they are and they’re delivering.  Bravo.

While Victoria’s Secret has become the boring, expected, and conservative brand, Agent Provacateur has continued to own SEXY and be seen as something special.  So with that in mind, I urge you all to consider being bold this year for Valentine’s Day and foregoing the traditional Victoria’s Secret present for a real treat that will make a serious statement.