Yesterday we launched an exciting social program to support of our Walgreens Flu Season campaign. Every time you check in to a Walgreens location on foursquare or Facebook Places, Walgreens will donate 1 flu voucher, up to 200,000, to someone in need. That’s right, it’s that simple. You check in. We donate a flu voucher.
But, what does someone in need mean? Well, we’ve partnered with 5 great charities:
- American Diabetes Association
- National Urban League
- Feeding America
- League of United Latin American Citizens
Our fans on Facebook, by way of voting, will determine what percentage of the 200,000 flu vouchers each charity receives.
For those of you who like the nitty gritty details, this is how the voting mechanics work:
Walgreens is providing 20,000 vouchers for $10 flu shots as a base donation to each participating organization for distribution to qualified individuals. So right off the bat, every charity is being rewarded equally.
But, then, each organization will receive an incremental allocation of flu shot vouchers, which will be determined by the total number of votes received. Distribution among organizations will be as follows:
- Top vote-getter – 30 percent
- Second place – 25 percent
- Third place – 20 percent
- Fourth place – 15 percent
- Fifth place – 10 percent
There’s a lot to love about this program, but my favorite aspect is that it gives our customers 2 distinct ways to participate:
- Check in to fill the bucket
- Vote to determine how the bucket is shared
It takes a village sometimes to make amazing programs like this a reality. As I’ve mentioned in the past, Social at Walgreens need to deliver a return on investment AND a return on amazing. This program, like the national redbox initiative we launched a few weeks ago, delivers on both.