The Kmiec Ramblings

Tag Archive: Cause Marketing

Cause Marketing Done Right

Written on November 11, 2008 by Adam Kmiec in Marketing & Advertising

Really enjoyed this great read by Paul Dunay. His post focuses on how to hit a homerun with cause marketing. He made a great choice in electing to single out Lee as a shining example of a brand that really gets it.

Some of the highlights for success:

Empower participants
Embrace the transparency
Communicate regularly
Tag everything
Ensure consistency in the look and feel
Do your homework do not “pitch” bloggers
Be prepared for commentary

I worked on lee in the mid-90s when I was at Fallon. At that time, we were trying to help them find their “center.” After going in a variety of directions, including bringing back Buddy Lee, they really seem to have it their stride. These are GREAT principles to embrace the next time you consider a cause marketing strategy.

Tags: Case Study, Cause Marketing, Fallon, Lee, Social Media

The Project 100

Written on November 3, 2008 by Adam Kmiec in Marketing & Advertising

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I’m really humbled and thrilled to have been invited by Jeff Caswell of No Jacket Required to contribute to his Project 100. The list of other contributors can be seen here.

The project 100 aims to asks 100 authors to contribute 400 words about “Marketing in the Social Media Era.” This project is a collaborative book effort, similar to the the Age of Conversation project. The book will then be published via Lulu and made available in hardcover, softcover, and ebook. That’s a pretty damn cool project, no matter how you slice it.

So now begins the toughest part of this endeavor; what should I write about? It’s a question all writers struggle with. I have a few ideas in my head, but if you’ve got some recommendations, feel free to post away.

Tags: Cause Marketing, Project 100