If this recent picture from Britney’s trip to Costa Rica doesn’t make you feel good about your own body image, I’m not sure what will.

You can see the full gallery here.

Keep in mind, Britney is rich, insanely rich, rich beyond belief. She could choose to do NOTHING, but work out, eat right, and spend time with her kids. She get some serious nip/tuck if she wanted to; cause she’s rich. So it’s not like there’s a real excuse.

So given all of that, all of you moms out there should feel damn good about how you look post-pregnancy.

What does this have to do with marketing you might ask. Well, here it goes.

1. Britney Spears the person, the persona, the woman is a brand.
2. Part of what makes her brand work hard is her visual appeal; we know it isn’t the music

What Britney has essentially done is erode the core of her brand. When you lose the core everything else falls to pieces.