The person who buys and places BMW’s regional ads should win a medal for tracking down all the Audi billboards and quickly getting up this BMW ad in response. As usual it shows that everyone is playing catchup to BMW.
More examples of the media buy can be found here.
Head of Social Media at Walgreens. Interactive marketer, innovator, boat rocker, continuous learner, movie lover, risk taker, dad and all around good guy. I'm always up for a spirited conversation. These are my thoughts and ramblings, not those of my employer.
