So the first work from Crispin Porter + Bogusky breaks for Microsoft.

Seems eerily similar to the work done for American Express with Jerry Seinfeld.

Microsoft’s VP of Online Services & Windows Business Group talks about the ads telling a story. Here’s the problem with story telling via TV; the story has to be interesting and told inside of the alloted time in the spot. If this is supposed to be chapter 1 and we are to wait for chapter 2, 3, 4, etc. to be released in the future; we have a problem. Progressive and episodic story telling doesn’t work for TV. It does work online; case in point BMW Films. I really want the campaign to be great. I’m a Windows fan and a Microsoft advocate. However, right now, the McCann work looks a hell of a lot better.