The person who buys and places BMW’s regional ads should win a medal for tracking down all the Audi billboards and quickly getting up this BMW ad in response. As usual it shows that everyone is playing catchup to BMW.
More examples of the media buy can be found here.
So Super Bowl XLIII has come and gone. Congratulations Steelers on winning. As much as I enjoyed the game, let’s be honest, I was watching it for the ads. I tried something new this year. I actually didn’t want the game in real time. Instead I opted to TIVO the [...]
I’ve worked on car brands in the past. The build your own tool/section was always a heavily debated area of the site. Sure it needs to be functional, but it also needs to be sexy and sell you on the car. With the number of people using iPhones and other mobile devices [...]
Love this new spot from Audi. It started running at the beginning of the Olympics and has continued to run. I love how they continue to present themselves as the alternative to Mercedes, BMW, and Lexus. Keep in mind, that’s coming form a BMW owner. The commercial was so good it got me to check [...]
Thank you Google for launching Google Insights. To me insights is a more enhanced version of Google Trends. Google describes Insights as, “With Google Insights for Search, you can compare search volume patterns across specific regions, categories, and time frames.”
Here is what I love about this. Everyone wants to put money into search [...]
Normally I agree with Steve Hall at AdRants, but there are rare times when he’s wrong Steve likes Venables Bell & Partners’ new work for Audi. You can see his write up here and the actual Audi spot here
So it’s easy to throw stones at a glass house, but difficult to [...]
