Opinions And Ramblings By Adam Kmiec On All Things Media

Tag Archives: Advice

What CEO’s Need To Know About Digital

A colleague of mine works with CEOs across a wide variety of categories. His company provides coaching and consultation to CEOs with a focus on helping them navigate an increasingly digital and disruptive world.

Earlier this week he reached out with a very inspiring ask.

A client recently asked us, as the CEO:

What are the 2 to 3 most important things I should know about digital?
What are the 2 to 3 things I should avoid (mistakes) in making digital investments in the company?

What an incredible ask from the CEO and it certainly had my wheels turning. Here’s the advice I sent back.

2 to 3 To Know

  1. Digital isn’t a vertical channel or offering. An organization that ascends to a truly high level of digital fitness is one that looks at digital as a horizontal capability that can impact everything from supply chain to marketing.
  2. In true fundamental economics principles, there is a limited supply of exceptional digital talent. With limited supply and high demand, you need to rethink your entire recruiting, compensation and retention model. For example, at Twitter, the highest paid non-exec makes over $1M a year; he’s one of the smartest technical engineers in the world. The battleground for exceptional digital talent is serious business and one that most orgs aren’t equipped or prepared for.
  3. The space moves so fast. Your 5 year business plan approach doesn’t hold water in a space, like digital, that changes completely every 18 months. You need 5 year horizons, 3 year strategic plans and 18 month action plans.

2 To 3 To Avoid

  1. You can’t fix your digital capability gap by spending more. Spending more in digital, without the right internal capability and talent is an instant recipe for disaster.
  2. Building on my #1 of What To Know, you have to avoid making digital seem like a “thing”, “experiment” or the responsibility of 1 team or department. It needs to be something that every Sr. Exec is thinking about and investing in.
  3. Picking the wrong partners. Seems simple enough, but again, without the right internal champion vetting partners, who’s really capable of separating pretenders from contenders? If you pick the wrong partner (s) it can set you back and have a catastrophic ripple effect on your organization.

I’d love your feedback on my list and certainly welcome your thoughts on what CEO’s should know about digital. I’ll aggregate the feedback and pass it on to my colleague.

5 Things I’m Pondering Right Now

Changing Landscape

1 – A Changing Mobile Landscape

Wow. The pace of change in the mobile landscape is staggering. Microsoft’s acquisition of Nokia’s mobile handset business was inevitable. Blackberry being purchased by private equity was less inevitable. I think many though Blackberry might be purchased by someone like Samsung or Apple. The private equity move is a bit of a head-scratcher. That’s some serious change. Add in Apple’s launch of the iPhone 5S and 5C, both with the added security feature of finger print verification. Frankly, this security measure was long overdue and it was only going to be implemented well by Apple. We’re on the cusp of some serious changes, but I’m not sure these changes will end up being great for consumers. Why do I say that? Well, as the mobile world shrinks, will we see a slow down in innovation? Google is being less open with Android. Samsung wants to create their own OS. Microsoft has never really been good with leveraging an asset they purchased (see Skype as an example). There’s just a lot going on. While this might not be good for the consumer from an innovation standpoint, this could be great for the market at large. Less players, less devices, less fragmentation should create better standardization and hopefully start accelerating the road map for mobile marketing and advertising.

2 – Career Advice?

Yesterday, I came across this post titled, “Career Advice to My Daughters.” With a title like that, you knew it was going to get a lot of play. It was shared several times in my Facebook and LinkedIn feeds. Friends, called it “thoughtful”, “poignant”, “important” and a “must read.” I disagree with all of those words, except “must read.” I have a daughter, Cora. She’s 6. I became more and more irritated as I made my way through the author’s post. A great friend of mine, captured my feelings better than even I could. She said, “Wow. So, that guy’s advice is to basically NOT have a career? I’m baffled.” Another friend, this one a guy, said, “This is the same type of garbage that drives me nuts about younger employees. They’re “owed” great jobs. Companies do not owe you a job. They certainly don’t owe you a great job or career. It is a financial transaction. Provide value and be compensated. Be awesome and you’ll get the better jobs. On the plus side, if Cora and his kid were in a pool, Cora finishes in the top 50%.” I couldn’t agree more. While, I don’t need, nor expect my kids (both of them) to become CEOs, I do expect them to have an understanding of how the world works and that those who like ambition, drive and a clear sense of direction, struggle.

So Hard To Keep Up

3 – It’s Tough To Stay Digitally Fit…Even For Digital People

Keeping up in digital is challenging. I read. I read more. I try. I try more. I joined Snapchat. I hate Snapchat. I keep trying Snapchat. In a very sobering study from Adobe (PDF), it was revealed that less than half of DIGITAL marketers feel they are highly proficient at digital marketing. On some level, this isn’t surprising. For years, we haven’t invested in making digital important…certainly not important enough to invest in making our digital talent better through formal training-like programs. When we talk about building the digital capability and increasing our level of digital fitness at The Campbell Soup Co., we don’t focus on non-“digital” talent. Everyone needs to get more fit. Even those that are considered the most knowledgeable about digital, can always be smarter, better and more fit. When I read a report like this I feel even better knowing my kids are embracing digital and technology at such a young age.

Real Time

4 – Real Time “Marketing” Fatigue?

I watched, as many marketers did, the “real time marketing” efforts by brands during the Emmy’s. Most brands seemed to sit it out; and I happen to think that’s a good thing that reflects a return back to basic marketing fundamentals. Now, it’s possible, many brands sat out the Emmy’s because the Emmy’s aren’t as big as the Oscar’s. However, I tend to think it’s because marketers are realizing that real time marketing is a fad. Yes, I said a fad. Let me be clear when I say a fad, it’s the idea that an Oreo Super Bowl moment is repeatable every day. What isn’t a fad, isn’t being prepared, actively listening and striking at the right moment with an authentic on brand message that your audience actually wants to hear. What we saw with this most recent Oscar’s, were brands forcing the conversation. They were trying hard to replicate a moment. The problem is, you can’t force a moment. Moments happen, what you need to do is be ready to take advantage of the moment. Now, of course, leaders in the space, took umbrage with people calling them out for forcing a conversation and ultimately delivering off brand and mediocre creative experiences. They would have you believe that “no one” has this figured out and this is part of the evolution of real time marketing and it’s about innovation and test and learn. I’m not buying that. At Campbell, we often talk about how social is 99% preparation and 1% execution. If you spend your time preparing, you’ll almost always be able to take advantage of that 1% moment. If we want social to be better than robo-calls, infomercials and overly aggressive mass market direct mail, we need to focus on the preparation, not on trying to make execution the 99%. Our new soup campaign features a character called called, The Wisest Kid. You won’t find any tweets from him during the Emmy’s. There were certainly some great oppotunities, but we passed on them. Why? Because, we’re staying true to the campaign and our audience…the Emmy’s started after The Wisest Kid’s bed time. To have tweeted during the Emmy’s, with the hopes of catching lightening in the bottle, would have meant we were prioritizing short term gains and the expense of long term growth. Know your brand. Know your audience. Connect with them in a natural way.

Spartan

5 – Does Your Digital Org Road Map Include Blowing It All Up?

Digital moves quick. Every day it seems like there’s something new to keep up on. When you’re building a digital organization or looking to transform an organization into a more digitally fit one, you have to have a plan. I know that sounds basic. I realize you’re thinking, well gosh Adam, tell me something I don’t know. Ok, now, think for a second; do you have a real 5 year road map for where you’re taking the organization? Does it have vision and strategy? Does it include how you’ll evaluate your progress? For some of you the answer is yes. That’s great. Now, let me ask you, does your plan include and account for blowing up your entire model at some point? I didn’t think so. Why is this important? Part of it is as simple as the old adage, what got you here, won’t get your there. The other part though is that the skills, staffing dynamics, focus, priorities, partners and economic environments change often. While your vision and strategy should be consistent, the road map to get to bright will need to evolve and ultimately, at some point, you’ll need to blow it up if you want to be successful 5 years out from the end of your 5 year road map. We’re 15 months into our journey to be the most digitally fit CPG in the world. It’s a marathon. But, a marathon that we need to run at a sprinter’s pace. The more I think about things though, it might be less marathon and more like a Spartan Challenge style race.  In Spartan Challenges, you need to adapt and adapt quickly and often. You have fire, mud, hills and other obstacles. Those obstacles force you to reassess your path quickly. You need to be nimble, but not sloppy, as you keep your eye on the end goal.

My 10 Big Rules To Live By

I like to keep things simple. As Ferris Bueller said, “life comes at you pretty fast.” I’ve generally tried to live my life and make decisions based on 10 Big Rules. Why 10? No idea; it’s just what the tally ended up being. Why Big? Because, there are other smaller rules that are specific to certain situations, but they aren’t applicable to all situations, every day.

I was sharing these rules the other day and it dawned on me, I’ve only retained them in my head. I’ve never actually written them all down. So without further adieu, here we go.

  1. Be direct. Be honest. Tell the truth. – You’d thing this would be easy. But, ask yourself, are you truly honest? When someone asks you how they look in that outfit, do you tell them the honest truth :)
  2. Trust your gut. It’s usually smarter than your head or your heart. – The head is too rationale. The heart is too fragile. But, the gut delivers on your natural instincts.
  3. Say “please” and “thank you.” – This is a big one for me. I try to say them all the time. They’re small words, but powerful ones. Too many people have forgotten the manners taught to us in kindergarten.
  4. Don’t compromise on your principles. – You’ll never be happy if you compromise on them. It can be tough to be rigid, to be somewhat stubborn. But, to those that say stubborn, I say committed.
  5. Be BIG and be BOLD. – When you go big and bold it usually means you’ve left nothing on the table. If you do that, you can sleep well.
  6. Love fast. Love hard. – Love is an amazing thing. It’s potent unlike any other emotion. To those who would advise treading carefully, well, I don’t think you’ve ever really been in love then.
  7. Make mistakes. Make them quickly. – My dad often said to me, if you’re going to make a mistake, make a big one, make an epic one, make a memorable one. Don’t dwell on mistakes. They’re proof you’re trying.
  8. Never wear white pants. Ever. Never Ever. – I’m serious. Nothing good comes from wearing white pants.
  9. Do not apologize for you are. – I might add, or where you came from. Embrace who you are. Love who you are. Be proud of your background, your values and your hopes. Do not let others judge you for them.
  10. Always double-down on 11. Always. Yes, always. – This isn’t just about blackjack. It’s about life. Life presents situations where the risk is most definitely worth the reward. If you’re sitting on 11, you double down.

Simple. To the point. So if you’ve been wondering why I’ve done what I’ve done…why I’ve made the decisions I have…now you know.

Some Thoughts On Being A Parent

Perhaps one of the great truths of being a parent is that you’ll get to offer your children advice…that they won’t take. I’m guilty of this truth. At 33, when I look back on the great advice offered by parents, more so my dad, that I didn’t listen to..well…it’s staggering. But, that’s life, right? As kids we think we know better and that our parents are out of touch. When we transition from advice takers to advice givers it’s a moment you remember.

John, Cora and Adam

My kids, Cora and John are nearly 6 and 4 respectively. They’re young. They’re still growing. Right now, I try to keep things simple. There’s really only 3 things I try to reinforce with them.

  1. Love each other, be nice to one another; you only have one brother and one sister.
  2. Speak the truth and be clear.
  3. Mind your manners and your studies.

Sometimes, I even think it sticks.

Looking forward though, to when they’re old enough to really ignore me, I hope the following sticks.

  • Life isn’t short. It’s long. People tell you it’s short. It’s not. You have more time thank you think. Don’t be in a rush. Choose carefully. Many of your decisions, you’ll live with forever.
  • Love fast. Love hard. You’re heart will be broken often. You’ll break the hearts of others. Don’t let the fear of a broken heart stop you from loving. But, never tolerate someone who doesn’t value the love you have in your heart. Remember, life is long.
  • Work an honest day. Earn your keep. Don’t compromise your values for a dollar. Don’t be ashamed to earn what you’re worth, even if it means your valued more than others. Money shouldn’t define you. It doesn’t make you a better person. But, it can be the fuel you need to experience the world.
  • Quality over quantity. Always.
  • Don’t lie to your father. I’m your biggest ally, your best friend and the one person you can always trust.

I’m still learning from my dad. He’s my best friend. He’s the 1st person I turn to for advice. He’s the first person to keep me humble. No dad’s perfect. I think I lucked out, though. I hope my kids feel the same way.

The 5 Mistakes You’re Still Making When Pitching Me

I get cold/blind pitched. I get cold/blind pitched a lot. Actually, when I first started at Campbell, I was even pitched by investment companies, who had read the press release announcing my hire and assumed that I negotiated a better deal than I had :)

Apparently, your name in a press release means you just earned million-dollar-a-year job. Yes, I’m serious.

Also, having worked agency side for nearly a decade, I’ve done a lot of pitching. Pitching and being pitched are simply part of the business we’re in. It’s a fact. It’s been that way for decades. It’ll continue being that way for decades.

Sold

I get it. Really, I do. But, just because I accept that pitching is part of the way of life for our industry, doesn’t mean I enjoy it. The problem isn’t pitching. It’s not. After all, we’re all in the business of persuasion. And persuasion is an art. It’s not a science. There’s no perfect formula for pitching perfectly. If there were a formula, we’d all be applying it at our organizations. And while there is no formula to guarantee success, I can attest there are things you should stop doing, if you want to even have a chance.

  1. Stop Using LinkedIn Requests As A Sales Tool: This one is simple right? Maybe, I’m not judicious enough about who I connect with on LinkedIn. Maybe, I’m at fault here. I accept some blame. But, last time I checked, when you send me a LinkedIn request, it doesn’t say, “By, accepting this request, you agree to letting me bombard your inbox with messages about how my company can help your company.” My acceptance of your LinkedIn request does not mean I want to hear your pitch. The LinkedIn connection acceptance is as passive as putting my business card in your fishbowl for a chance to win a free burrito. It is. I’m sorry, if you think it means more. It doesn’t. When you try to take our “relationship” to the next level, by calling or emailing, it just makes me wish we hadn’t even gotten connected in the first place. If you want to follow-up with an email or message that says: thanks, glad we’re connected, if you’re ever interested in connecting in-person, here’s my info; that’s totally appropriate. But, delivering me your form email with mis-matched font style, size and color, is a complete fail for me.
  2. Don’t Assume Things Are Simple: It’s all about timing and context. For example, let’s say you’re a SaaS provider who has the most amazing social media blah blah blah tool, that I absolutely must have. And, for a second, let’s assume I agree with you. Great right? Here’s the thing, I probably already have an incumbent that I’m somewhat happy with and contracted to work with for some duration of time. So, I’m probably not looking to make a change. Not just because of the pain that comes from switching partners. That’s actually the easy part. But, if, I’ve assumed a budget of 100K for XYZ type of partner and you want to unseat them, not only do you have to have a better product/offer, but you need to price you platform in a way that allows me to switch at no incremental cost. Here’s the problem with that for most companies who are pitching. Let’s say your platform is not only the most amazing platform out there, but it’s 50% cheaper than my incumbent. Great in theory, except, I still need to terminate my existing contract, which probably has a 30 or 60-day out clause. I also can’t afford a service interruption. So, I’m probably going to need your platform running at the same time as my incumbent, while we transition. If you charge me for that, which you should, you’re no longer 50% cheaper, are you? I haven’t even gotten into the teams that need to review things. We have legal, procurement, finance, the people using your platform and other stakeholders – all teams/people who need to get involved. In a non-SaaS world it’s even more complex. Not only do you need to have a better offering, but there needs to be a real project with a real budget to work on. It’s not like, in a span of a few days, I can simply tell one agency and the internal teams working with that agency, you’re no longer working on X; this new agency is. Be realistic.
  3. Stop Spamming My Organization: Yes, I said SPAMMING. When you send the same UNSOLICITED message to a litanie of people…who by the way, just end up forwarding all the emails to me for follow up, which fills up my inbox…it’s SPAM. Here’s what I think when I see this happen: wow, this company has zero ethics. And if you have zero ethics when you’re pitching, why would you all of a sudden gain ethics when we’re doing business together? When you do this, I simply put you on “ice.” What does that mean? It means I email you, to let you know you’ve crossed a line. Then, you go into a folder, where I ignore your requests for 6 months to a year. If my direct message to you about crossing the line, doesn’t stick, and you continue emailing, I forward your info to our procurement team and indicate your organization does not meet the ethical standards we have and as such should be disqualified from future opportunities, until we believe you do meet our ethical standards. In one such situation, while employed at a previous company, we had to go so far as to suppress all emails coming from a company’s domain.
  4. Stop Trying To Go Above Me Or Around Me: This is a slight variation of the “Stop Spamming My Organization” section, but it’s an important one. We believe that this is a business of relationships. I get that. On many levels, it is. But, never make the mistake of believing that your relationship with someone in my organization is stronger than the relationship I have to the key decision makers or my organization. It’s counter productive for you to call upon your friend/buddy/former client/etc. and request of him/her to have me review your organization. I know how this works. You’re making the assumption that now that you have your foot in the door and the opportunity to “pitch,” I’ll be so blown away by what your saying, that I’ll of course want to work with you. Unfortunately, you’ve made a critical error with this thinking: I’m taking the meeting with you, not because I’m interested, but because it’s a courtesy. That means, my mindset is to get in, get out and get back to the real work that drives meaningful growth for my organization. Net-net, you’ve just made me waste 2 hours and that doesn’t exactly make me want to work with you.
  5. Don’t Exaggerate: Here’s the thing; this is a small world. It’s really small. It’s made even smaller, every day, by platforms like twitter, Facebook and LinkedIn. When you’re in a role like mine, you have a long and diverse “rolodex” of people in similar roles, at other companies, who are generally willing to share knowledge. We’re a tight knit community and I’ve found we usually try to help one-another out. If you tell me your doing ABC for company XYZ, it better be 100% truthful, because inside of 24 hours I’ll be able to connect with someone at company XYZ who can tell me the truth. The number of times, I’ve read an email from someone pitching how they are the company who did ABC for client XYZ, only to find out that they only played a bit part and clearly exaggerated, is too many to count. Be real. Be honest. Be candid. If you don’t, I’ll eventually find out, which doesn’t help you in the short-term or long-term.

Look, I don’t envy people who have to pitch or sell their company. It’s a tough job. Incredible tough. But, I promise you, you’re just making it tougher on yourselves and your organization if you’re doing any of the 5 above. Time is money. In this business, it really is. Don’t waste my time and I won’t waste yours. Deal?

Do It Right, Or Don’t Do It

I love Michael Keaton. One of my favorite actors, hands down. If you haven’t seen My Life, I highly recommend it; although bring along the Kleenex…you’ll need it. Grantland, recently did an amazing interview with Keaton that’s worth your time to read. There’s some truly great exchanges and one-liners in the interview, but none better than this discussion on why Michael Keaton passed on doing Batman “3” after having so much success in playing the role of Batman in the previous 2 movies.

Michael: And, I will take credit for this, though: The third Batman didn’t happen because I said this is not good, this is just not good.

Daniel: You were right.

Michael: And I said, “So let’s make it good,” and I run up against this resistance, and I said, “OK, I ain’t doing it, man, I just won’t do it.” And they didn’t believe me, but I said, “No, I’m really not doing it … ”

Daniel: I know — I heard they backed the truck up. I read the whole story. Fifteen million bucks they offer you, and you just said screw it, no.

Michael: Yeah, that was it. Anyway, so I just said no.

Powerful concept, right? Obviously this goes beyond movies. It’s something I truly believe in. If you can’t do something right, if you can’t do it the best you can, if you can’t do it in a way you can be proud of and ultimately defend…DON’T DO IT. This philosophy, which one could argue, allows you to put more wood behind less arrows, is why I think Google is on the upswing. The renewed focus by Sergei Brin and Larry Page is admirable. You’re also seeing it become part of the formula for other companies who are just killing right now, like, foursquare, Ford, Amazon, Square, and Roku. They aren’t rushing to market with something. They aren’t offering a rip off of something else out there already. They aren’t doing it to simply check a box.

No, they’re focusing. They’re being smart about when to invest and what to invest against. This focus isn’t just for show. It’s part of their strategy. They’re doing it right, or they’re not doing it. Perhaps if the music industry took a page from this book, we’d have more AC/DC Black Ice and less Just Bieber [anything].

So, the next time, you’re about to do something, ask yourself, can you do it right? Because, if you can’t, you probably shouldn’t do it.

Rules For Dating My Daughter

Courtesy of my dad…via his iPad…you gotta love technology!

RULE ONE: If you pull into my driveway and honk, you better be delivering a package because you’re sure not picking anything up.

RULE TWO: Do not touch my daughter in my presence. You may glare at her adoringly, so long as you do not peer at anything below the neck. If you cannot keep your eyes or hands off my daughter I will remove them.

RULE THREE: I am aware that it is considered fashionable for boys your age to wear their trousers so loosely that they appear to be falling off of your hips. Please don’t take this as an insult, but you and all of your friends are idiots. If you show up at my home with your pants falling down I will be forced to ensure that they do not come off during the course of your date with my daughter by taking my electric staple gun and fastening the pants directly to your waist.

RULE FOUR: I’m sure you’ve been told that sex in today’s world without a “barrier device” can kill you. Let me elaborate: I am the barrier, and I will kill you.

RULE FIVE: Current thinking is that in order for you and me to get to know each other, we should talk politics, sports, and other issues. Do not do this. Your ignorance and stupidity will only serve to anger me. The only information I require of you is when you will have my daughter home. To this end, you only need two words: “early” and “sir”.

RULE SIX: I have no doubt that you are a popular fellow, with opportunities to date other girls. This is fine with me as long as it’s okay with my daughter. Otherwise, once you’ve gone out with my little girl you will continue to date no one but her until she is finished with you. If you make her cry, I will make you cry harder.

RULE SEVEN: As you stand in my hallway waiting for my daughter to appear, do not sigh and fidget. If you want to be on time you should not be dating my daughter. She is doing her hair, putting on make-up, or whatever; a process that can take longer than painting the Golden Gate Bridge. Instead of just standing there, do something useful, like change the oil in my car.

RULE EIGHT: The following places are not appropriate places to take my daughter: places with beds, sofas, or anything softer than a wooden stool – places where there are no parents, policemen, or nuns within eyesight – places that are dark or poorly lit – places where there is dancing, holding hands, or excessive happiness – places where the ambient temperature is warm enough to induce my daughter to wear anything other than overalls, a sweater, and a goose down parka zipped up to her throat – movies with a strong romantic or sexual theme. Hockey games are okay, old folks homes are better, a convent is best.

RULE NINE: Do not ever lie to me. I may appear to be a middle-aged, dim-witted has-been, but on issues relating to my daughter, I am the all-knowing god of your universe. If I ask you where you are going and with whom, you have one chance to tell me the truth, the whole truth and nothing but the truth. I have a shotgun, a shovel, and five acres behind the house. Do not trifle with me.

RULE TEN: Be afraid. Be very afraid. It takes very little for me to mistake the sound of your car in the driveway for a chopper coming over a rice paddy. When my PTSD starts kicking in, the voices in my head frequently tell me to clean the guns as I wait for you to bring my daughter home. As soon as you pull into driveway, you should exit your car with both hands in plain sight. Note the camouflaged face in the window is mine. Speak the perimeter password, announce in a clear voice that you have brought my daughter home safely and early, then return to your car

Finding The Signal Amidst The Noise

Earlier this week I had the great opportunity to keynote the first ever Digital World Expo in Las Vegas, NV. Shawn Rorick put together a really solid summit. Digital World Expo was his brain-child and it’s impressive to see how he took an idea from concept all the way to execution. From coordinating the location, finding sponsors, locking down speakers, promoting the event and more, Shawn and his team did a tremendous job of delivering one of the better events that I’ve attended.

On day 1, I took to the stage to kick off and keynote the conference. My slides, sans the video content, can be seen here.

I’m thankful for Shawn’s invitation and those who crawled out of bed on a Monday morning at 8 AM to listen to my thoughts about the future and how to stay relevant over the next decade.

The Questions We Don’t Answer

It’s not what you put into it. It’s what you leave out. Listen to Marvin Gaye, a song like “What’s Happening, Brother,” there’s a single “woo!” at the end of the second verse … that’s what you remember. It’s the little things, the silly things, it’s only one of them and it makes the song. It’s what you leave out. That’s rock ‘n’ roll. It’s what you leave out.

Next time you’re in a serious conversation take note of the questions your counterpart is avoiding, not answering, glossing over, etc.  Their lack of answers will tell you more than the answers they provide to your direct questions.  People withhold information more than they share it.  Ask someone what their favorite color is and you’ll usually get a straightforward answer.  And why not?  It’s a simple question, with very little downside.  But, ask someone a tougher question…or rather an uncomfortable one and you’ll rarely get a real answer.  It’s not in our nature to venture out of our comfort zone.  Yesterday, I had two interesting conversations where what was left out told me more than was actually said.  I learned this technique while working at DRAFT FCB.  A really great Account Director taught me how to read a room, watch for facial expressions and of course listen for what was left out.

In today’s very digital world, getting real face time can be challenging, but I think it actually makes it easier to read a situation because you have a real record of the conversation (assuming you’re using email or text message).  You can literally look back on a conversation and see what was asked, what was shared and of course what was omitted. Give it a try next time.

What I Learned In 2010

It’s been a hell of a year. Before the start of the New Year I often take stock of the current year. I think it’s important to reflect on what you’ve learned, otherwise you’ll simply make the same mistakes. 2010 was an interesting year. I think the overall theme was humbled. When I add up everything I experienced, everything I’ve learned, it all rolls up to that magic word. I could wax on and on about the definition of humbled and how it applies to the last 12 months, but I’ll spare you the philosophy and get right to everything I’ve learned.

  1. Pork bellies are to die for
  2. Social media is creating mobs reminiscent of ancient Rome
  3. Never under-estimate the impact, power and influence Facebook has on your own relationships
  4. I can live without “stuff” – I think we accumulate too much stuff unnecessarily, it’s amazing how little you can get by on
  5. I love my car, it loves me and it’s just that simple
  6. People who have dogs are a little bit crazy; nod your head, accept it and move on – we’re all a little crazy
  7. White plates aren’t boring, they’re pretty cool
  8. The world and people are fickle. One minute your up, the next minute your down.
  9. As Sinatra said, “some people get their kicks stomping on a dream”
  10. Sweet tea is great; I sometimes wish I lived in the south so I can have it every day
  11. Business class isn’t worth paying for
  12. Music is more important to me than I ever thought it was or it could be
  13. If it doesn’t make dollars, it doesn’t make sense
  14. Don’t sweat the small stuff; it ain’t worth it
  15. Accept that flights will be delayed and/or canceled; it happens
  16. When you see the red flags, stop and reconsider
  17. Abide by Gladwell’s “Blink” concept
  18. Blood is thicker than water; never under-estimate the influence parents have
  19. Quality over quantity
  20. There’s red wine out there I can enjoy
  21. As the Godfather said, “keep your friends close and your enemies closer
  22. Try as I might, I still have no love for fish
  23. Kids can make you feel old and young at the same time
  24. Take chances, take risks and embrace failure
  25. I still believe in the idea of the grand gesture, despite seeing it backfire 3 times this year
  26. You can’t expect people to live up to the expectations you place upon yourself; we’re all different
  27. I’m addicted to Hot Chocolate – the best is from Peet’s Coffee
  28. Forever isn’t forever, it for as long as you make it
  29. You can leverage customer service as great marketing; see Southwest
  30. 10 year old+ Crystal Pepsi is not tasty at all
  31. Apparently, I notice people’s teeth first; it’s made me more aware of my own teeth
  32. In the first 5 minutes people will tell you their 3 most important “things”
  33. Virtual connections are great, but real ones are better
  34. I’m not a fan of makeup on women – just not, sorry
  35. My feet have gotten bigger or shoes sizes are skewing smaller – either way, I gained a half size
  36. Live concerts are amazing; there is no comparison
  37. My ex-wife is an amazing mother and friend.  We should all be so lucky to have such great divorces.  Every time I see my kids I see the impact she makes on them every day.
  38. “Change The Game” is an over used marketing goal/strategy and/or tagline
  39. CraigsList amazes me – so easy to use, so effective
  40. You’re not as important as you think you are; people move on really quick and you’re easily forgotten
  41. Cell phones are cheaply made – I’ve broken two this year, one by dropping and one from some water
  42. Being stubborn doesn’t help anyone, least of all, yourself
  43. Make the little things, the big things
  44. You can never have enough cabinet space in your kitchen
  45. eMail, texting, chatting and other forms of digital communication are crippling us – make more time for face time
  46. What’s in the box matters…
  47. I’m a great dad, but I can still be better
  48. You’ll meet new and amazing people when you least expect it
  49. It takes two; you can only control your own destiny to a point
  50. I was wrong about the iPad. It’s quickly becoming the killer device.
  51. I was right about Android; the walled garden Apple offers won’t be able to compete
  52. It’s not about who you are or where you are; it’s about who you’re with
  53. I don’t know as much as I thought I did

So there it is. 2010 was a year of ups and downs, highs and lows and at times was like a roller coaster. I’m looking forward to applying everything I learned in 2010 to 2011. I have a feeling 2011 is going to be pretty kick ass.