Tag Archive: 2010

What I Learned In 2010

It’s been a hell of a year. Before the start of the New Year I often take stock of the current year. I think it’s important to reflect on what you’ve learned, otherwise you’ll simply make the same mistakes. 2010 was an interesting year. I think the overall theme was humbled. When I add up everything I experienced, everything I’ve learned, it all rolls up to that magic word. I could wax on and on about the definition of humbled and how it applies to the last 12 months, but I’ll spare you the philosophy and get right to everything I’ve learned.

  1. Pork bellies are to die for
  2. Social media is creating mobs reminiscent of ancient Rome
  3. Never under-estimate the impact, power and influence Facebook has on your own relationships
  4. I can live without “stuff” – I think we accumulate too much stuff unnecessarily, it’s amazing how little you can get by on
  5. I love my car, it loves me and it’s just that simple
  6. People who have dogs are a little bit crazy; nod your head, accept it and move on – we’re all a little crazy
  7. White plates aren’t boring, they’re pretty cool
  8. The world and people are fickle. One minute your up, the next minute your down.
  9. As Sinatra said, “some people get their kicks stomping on a dream”
  10. Sweet tea is great; I sometimes wish I lived in the south so I can have it every day
  11. Business class isn’t worth paying for
  12. Music is more important to me than I ever thought it was or it could be
  13. If it doesn’t make dollars, it doesn’t make sense
  14. Don’t sweat the small stuff; it ain’t worth it
  15. Accept that flights will be delayed and/or canceled; it happens
  16. When you see the red flags, stop and reconsider
  17. Abide by Gladwell’s “Blink” concept
  18. Blood is thicker than water; never under-estimate the influence parents have
  19. Quality over quantity
  20. There’s red wine out there I can enjoy
  21. As the Godfather said, “keep your friends close and your enemies closer
  22. Try as I might, I still have no love for fish
  23. Kids can make you feel old and young at the same time
  24. Take chances, take risks and embrace failure
  25. I still believe in the idea of the grand gesture, despite seeing it backfire 3 times this year
  26. You can’t expect people to live up to the expectations you place upon yourself; we’re all different
  27. I’m addicted to Hot Chocolate – the best is from Peet’s Coffee
  28. Forever isn’t forever, it for as long as you make it
  29. You can leverage customer service as great marketing; see Southwest
  30. 10 year old+ Crystal Pepsi is not tasty at all
  31. Apparently, I notice people’s teeth first; it’s made me more aware of my own teeth
  32. In the first 5 minutes people will tell you their 3 most important “things”
  33. Virtual connections are great, but real ones are better
  34. I’m not a fan of makeup on women – just not, sorry
  35. My feet have gotten bigger or shoes sizes are skewing smaller – either way, I gained a half size
  36. Live concerts are amazing; there is no comparison
  37. My ex-wife is an amazing mother and friend.  We should all be so lucky to have such great divorces.  Every time I see my kids I see the impact she makes on them every day.
  38. “Change The Game” is an over used marketing goal/strategy and/or tagline
  39. CraigsList amazes me – so easy to use, so effective
  40. You’re not as important as you think you are; people move on really quick and you’re easily forgotten
  41. Cell phones are cheaply made – I’ve broken two this year, one by dropping and one from some water
  42. Being stubborn doesn’t help anyone, least of all, yourself
  43. Make the little things, the big things
  44. You can never have enough cabinet space in your kitchen
  45. eMail, texting, chatting and other forms of digital communication are crippling us – make more time for face time
  46. What’s in the box matters…
  47. I’m a great dad, but I can still be better
  48. You’ll meet new and amazing people when you least expect it
  49. It takes two; you can only control your own destiny to a point
  50. I was wrong about the iPad. It’s quickly becoming the killer device.
  51. I was right about Android; the walled garden Apple offers won’t be able to compete
  52. It’s not about who you are or where you are; it’s about who you’re with
  53. I don’t know as much as I thought I did

So there it is. 2010 was a year of ups and downs, highs and lows and at times was like a roller coaster. I’m looking forward to applying everything I learned in 2010 to 2011. I have a feeling 2011 is going to be pretty kick ass.

Merry Christmas 2010

This is what Christmas is all about.  It’s not about $600 purses, new cars, jewelry from Tiffany’s, expensive bottles of wine or any other material items.  Nope, this is what makes Christmas amazing…seeing these two faces after they’ve made sure Santa ate some cookies, drank his milk and shared the carrots with Rudolph.

It’s the little things that are the big things.  Merry Christmas.

10 Things I Think I Think About 2010

We all do this. With the year coming to a close we all think forward and prognosticate about what the future will hold. To call 2009 an amazing year for our industry would be an enormous understatement. We’re going to see even more progress in 2010.

So with that, I want to share with you the 10 things I think I think about 2010:

10. Marketers will fail to make mobile work. Every year it seems, publications proclaim the upcoming year, “the year of mobile.” And every year it seems that proclamation fails to live up to the expectations. While I expect consumer use of the mobile web (including apps) to skyrocket, I think we’ll see marketers fall flat on their face as they try to leverage the space. This shouldn’t be new news. Marketers failed to nail, right out of the gate, in-game advertising, social media, and video advertising. We’ve already seen plenty of mis-steps by marketers in the mobile arena. 2010 will be one in which we’ll see a lot of swings and misses.

9. Companies will hire “Social Media Strategists” and other similar types of titles/roles. But, by the end of the year, they’ll realize what a mistake it was to create niche roles, hire specialists, and treat social as something different than “traditional” marketing. Those who can scale horizontally after being hired will succeed. Those who can’t will find themselves without jobs in 2011.

8. Syndication of content will become very important for consumers. Tools like Ping.fm will skyrocket in popularity as people realize how insane and tedious it us to update their statuses across the variety of networks they belong to. People will want to update and sync their statuses from their XBOX 360, twitter account, facebook profile, blog, etc.

7. Netbooks will fail because cell phones will become more than adequate substitutes. Even today, people are using their iPhones more and more on business trips…and leaving their laptops behind. As cell phones become more robust and offer longer battery life, we’re going to see people using cell phones as computers. The key to seeing this happen will be battery life. Features are great. Apps are awesome. But, if your cell phone dies after only 3 hours of use, we’re going to have some major problems.

6. There’s going to be a major backlash against so-called “social media experts.” We’re starting to see some of this taking place now. As more people get wise on the basics of social, they’re going to start demanding better thinking, more accountability, and real results from the people they are paying nearly $100 to see speak.

5. Companies are going to collect talent like never before…even when positions don’t currently exist. Companies like Edelman, AKQA, and Fleishman Hillard are already doing this. These companies will focus on roles and not titles. They will focus on what these individuals can bring to the table, not what bill rate their title can command.

4. Cars will advance dramatically in the areas of personalization and entertainment. Imagine a situation where your car syncs your music, podcasts, news, and the like when you pull into you garage…or better yet with the cloud via satellite.

3. A movie studio will have the balls to release a movie on DVD, on-demand, and in-theater all at the same time. Each medium of course will have it’s own price tag. Consumers will be able to choose how they want to watch the movie.

2. People will redefine the term “friend.” It will evolve to something along the line of “connection.” We don’t really have 5,000 friends; well maybe Brian Solis does…but what we might have are 5,000 connections. Marketers and companies will of course struggle with how to communicate this.

1. With all the focus on cloud computing and linking/syncing accounts, we will see a major security breach of consumer data. People will realize that once you’ve cracked someone’s gmail account, you now have access to their google docs, youTube account, google analytics accounts, etc. Trust me on this one.

About
Head of Social Media at Walgreens. Interactive marketer, innovator, boat rocker, continuous learner, movie lover, risk taker, dad and all around good guy. I'm always up for a spirited conversation. These are my thoughts and ramblings, not those of my employer.
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