Fantastic post and analysis by Joseph Jaffe here. If you don’t have time for the full read; this chart tells the whole story:
Again, I ask why are we spending $3,000,000 on a Super Bowl ad?
Opinions And Ramblings By Adam Kmiec On All Things Media
Why Are We Spending So Much on TV?
About
Head of Social Media at Walgreens. Interactive marketer, innovator, boat rocker, continuous learner, movie lover, risk taker, dad and all around good guy. I'm always up for a spirited conversation. These are my thoughts and ramblings, not those of my employer.Learn More »
