The Kmiec Ramblings

There I said it. The web is NOT a holy grail. Too many companies think they need to hurriedly abandon traditional advertising in favor of online marketing. That’s just silly and short sited. The key to success is finding the right mix of advertising vehicles. I stumbled upon this report about the impact of print advertising.

Oddly enough, magazines can drive an increase in web traffic. Shocked? I’m not. Sometimes print is the right medium. Other times it’s TV. And yes, sometimes it is the web. Understanding the objective should guide where we place the dollars and how we set up the creative.

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