Jul 31 2008
Hypocrisy of Attractive Women in Advertising
AdAge published something useful. I know, I know, well it happens from time to time 
”Researchers Find Thin Models Make Viewers Like Brands More, but Themselves Less.” Are we really shocked by this? I feel like it’s something we’ve known for years, but we don’t want to admit. Personally, I think there is some value from showing thin models.
For example, according to the study, “Seeing thin models also made college-age women far more likely to turn down a snack pack of Oreo cookies offered as thanks for their participation in the study, or to opt for a reduced-fat version. Women who had just seen thin models were nearly four times more likely to say no to Oreos than women who hadn’t, and 42% more likely to opt for reduced-fat cookies if they did indulge. ”
Oreo
That’s a good thing. I know I can use a few less Oreo’s.
