Aug 19 2008
Great Product Placement?
Product placement is an interesting business. When Michael Phelps wears a Speedo swimsuit it means something. When Kobe is featured in a pair of Nike shoes, ditto. The list goes on an on. The one product placement that has me perplexed is the Chinese Olympic Anti-Terror Force’s use of the Segway. Yes, that Segway. Don’t believe me? Check out this photo.
Segway
Am I now supposed to want a Segway because people who shoot other people for a living use them? I’m just seriously conflicted on this example of product placement, because I have no idea why it makes sense. Thoughts?
thoughts? how about this one? how many people got shot while the Olympic Anti-Terror Force was learning how to fire a gun accurately on those things?
photo caption:
Police 1: “Oops. That’s the thirteenth civilian we’ve clipped! Eh. Maybe the world will be too focused on He Kexin’s real age to notice that we don’t know what the fuck we’re doing on these!
Police 2: “Shut up and lean your Segway against the car like me!”
(or something to that effect in Chinese)