Opinions And Ramblings By Adam Kmiec On All Things

Google Quality Score Now Includes Load Times

Very interesting news that Google will now use page load times as part of their Quality Score. Google is siting the following reasons, “Two reasons: First, users have the best experience when they don’t have to wait a long time for landing pages to load. Interstitial pages, multiple redirects, excessively slow servers, and other things that can increase load times only keep users from getting what they want: information about your business. Second, users are more likely to abandon landing pages that load slowly, which can hurt your conversion rate.”

Flash developers and flashurbators beware…time to optimize your Flash files and approach to web design.