Apr 21 2008
Finally Someone Big Moving Away From Clicks
Great article at AdAge; I know I rarely say that, but seriously this article is fantastic. I’ve been preaching the need to go beyond the click as a means of measuring success. Finally a large marketing player, Kellogg’s has the balls to challenge their media buying agency, Starcom, to invest in a cost per interaction campaign.
Good things are ahead indeed.
If only we would have had interaction rates for Tubin’. We would have shown what a smashing success that program really was.
One can not even remotely quantify Tubin’ Seriously, you are talking about the Grand Turismo of our time. With, has me thinking…do you still have the Tubin files? If so, you should post the game on Ebaums..